Know where your target audience hangs out

Real Estate Agent with HomeSmart Realty West CalBRE #01458572

Most of the bus stop benches around here have been taken up by Realtors. Either that, or they are blank. Today, though, I saw a bus stop bench advertising "Green Day."

Green Day bus stop bench

Some readers might think that this is an advertisement for seminar on ecofriendly homes and businesses, but I can assure you that it's not.

Green Day is a rock group consisting of Billie Joe Armstrong (vocals, guitar), Mike Dint (vocals, bass guitar), and Tré Cool (drums), and was formed in Berkeley, California, in 1987, as part of the punk rock music scene. Their breakout album, "Dookie," was released in 1994, but they faltered after that until their 2004 album, "American Idiot," which won a Grammy Award for Best Rock Album and seems to have brought them popularity with a new generation of youngsters.

The bus stop bench is advertising their new album, "21st Century Breakdown," which was released May 15. I do look at bus stop benches all the time because of all the Realtor advertisements, and this is the first rock album advertisement I've seen. Not only that, but this bench is out in the East County boondocks, not a hotbed of activity for punk rock.

I'd be interested in finding out what Green Day's return on investment is on this bench. Frankly, I think the company in charge of their advertising missed it on this one. I'm sure Green Day will sell out, and would sell out without this specific benchi advertisement, so maybe they were just trying to stimulate the economy out here in East County. Thank you, Green Day!

Knowing where your target market audience hangs out is a basic need in order to make your marketing successful.


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Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

I think that band is just so big now that they are mainstream enough to be everywhere and sell.

May 29, 2009 03:03 PM #1
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

I wonder how many greenies showed up for their concert in hopes of saving the planet.

May 29, 2009 03:03 PM #2
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Hi Russell-You most definitely need to know your target market. It is where the bread and butter of your business will be. The best advertising is Zoey the cool Cat. <SMILE>

May 29, 2009 03:16 PM #3
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

Hey, Shane - You don't know East San Diego County.

Hey, Charles - I was thinking about going -- LOL

Hey, Sharon - I always try to convince my Clients to use some person happiness in their marketing, whether it be a love of travel, cars, cats, dogs, wildlife, etc. People like to connect with other people on a person basis, to know that the other person is not an automaton.

May 29, 2009 03:35 PM #4
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Russell, you sound like you drive like my brother in law.  He is so busy looking around I always wonder how we get where we are going but we do get there.

May 29, 2009 03:45 PM #5
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

Hey, Marchel - Is your brother-in-law a Native Texan like me? It might have something to do with male Native Texans -- LOL.

May 29, 2009 03:53 PM #6
Angelia Garcia
Pure Realtors - Dallas, TX

Hi Russel,

so that's why my husband can't keep his eyes on the road.  We argue about it everytime we drive to Waco from Glenn Heights.  He was born in Houston.

May 29, 2009 04:00 PM #7
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

Hey, Angelia - Hmmm. Circumstantial evidence seems to be accumulating against male Native Texan drivers -- LOL.

May 29, 2009 04:02 PM #8
John Wilkens
Full Service Insurance Agency - Bogota, NJ

WIth the cost of marketing so high right now, if you dont target the right areas, then you are flushing those dollars down the toilet in many cases.

May 29, 2009 04:04 PM #9
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Hi Russel,

That is really funny because, I know Green Day is a band-very familiar with them, however, whenever I look at their advertising, I think GREEN.  It's a good thing.  Great marketing for them.  As far as the driving goes...OMG, you would drive me CRAZY! Sorry, not getting in the car with you, I will babysit Kitty though.

May 29, 2009 11:12 PM #10
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Hmmm...hang out...bus stop...hmmm...I think not....unless it is strategically located outside a martooni bar...hmmm ?

May 29, 2009 11:23 PM #11
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

Hey, John - I sure wish I had just half of those dollars back that I flushed down the toilet -- LOL.

Hey, Cindy - What if I take Zoey the Cool Cat for a ride in the car? Will you come with me then? LOL

Hey, Sally and David - This one was not too far from one of East County's tattoo parlors. Since the tattoo parlor is next to one of the farmer's markets that I patronize, I went in one time out of curiosity -- don't worry, I don't have a tattoo, never did, and never will. The tattoos they had on the wall as examples were not any that I would be proud of exhibiting, and certainly nothing that any self-describing Green Day fan would have.

May 29, 2009 11:55 PM #12
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Russel, This made me laugh out loud.  I'd be willing to bet (depending on where the bench is) that the ROI is high :)  As a constant concert goer, I want to be "in the know" and if I havpen to see it on a park bench (or anywhere else) and I like the person or group, I'm there!  I saw Green Day...back in the day.  They were good :)

May 30, 2009 12:25 AM #13
Matt Listro
National Credit Fixers - Matt Listro - Vernon, CT
Your Credit Repair Expert

Hi Russel: I suspect that someone at the advertising company likes Green Day.  When they didn't have an advertiser for the bench - he stuck that Green Day design in their until they got a new sponsor for the bench.


May 30, 2009 01:26 AM #14
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Jim Frimmer

Realtor & CDPE, Mission Valley specialist
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