Most of the bus stop benches around here have been taken up by Realtors. Either that, or they are blank. Today, though, I saw a bus stop bench advertising "Green Day."
Some readers might think that this is an advertisement for seminar on ecofriendly homes and businesses, but I can assure you that it's not.
Green Day is a rock group consisting of Billie Joe Armstrong (vocals, guitar), Mike Dint (vocals, bass guitar), and Tré Cool (drums), and was formed in Berkeley, California, in 1987, as part of the punk rock music scene. Their breakout album, "Dookie," was released in 1994, but they faltered after that until their 2004 album, "American Idiot," which won a Grammy Award for Best Rock Album and seems to have brought them popularity with a new generation of youngsters.
The bus stop bench is advertising their new album, "21st Century Breakdown," which was released May 15. I do look at bus stop benches all the time because of all the Realtor advertisements, and this is the first rock album advertisement I've seen. Not only that, but this bench is out in the East County boondocks, not a hotbed of activity for punk rock.
I'd be interested in finding out what Green Day's return on investment is on this bench. Frankly, I think the company in charge of their advertising missed it on this one. I'm sure Green Day will sell out, and would sell out without this specific benchi advertisement, so maybe they were just trying to stimulate the economy out here in East County. Thank you, Green Day!
Knowing where your target market audience hangs out is a basic need in order to make your marketing successful.