First off getting good web traffic is a lot of work if you do it yourself and can be expensive if you have others do it.
Very little of your web traffic will translate into real estate prospects, but with buyers still uncertain, I believe it pays to cast a wide net. Still a huge amount of web traffic is a very good thing.
The other good news is that one you reach a certain level in traffic, as long as your content is dynamic, the traffic will be consistent. You need to be ready to write on a regular basis or it will not work.
A static web page is a much bigger but needed gamble. The people who come looking for a particular service and find your page will be more likely to utilize you than just random internet traffic. There is just a lot fewer of them, and properly done you can funnel at least some of that larger web traffic to your dedicated sites that help you sell real estate.
There are plenty of benefits to random traffic, it helps you make connections which are the lifeblood of our industry. Early this year, because of my blog, I got an opportunity to write an article for the Guardian in London. That article generated traffic that I could have never afforded to attract through other means.
This morning I got a comment and a link from the Fake Steve Jobs blog which as become something of an Internet hotspot for techies. Even on a quiet memorial day, I am now getting five hundred hits per hour with some spillover I'm sure into my real estate world. I'll check those numbers in the morning.
Is this kind of traffic good for me? Well I obviously believe it is. I know that I wish I had already started my Realtor® job when I wrote the Guardian article. I got over 40,000 hits in just a few days and tens of thousands more in the following days.
Traffic like what I am getting from Fake Steve is great exposure and all part of what I consider my year long survival marketing plan which will have me making good money and selling lots of my clients' properties sooner than if I had to pay for all my marketing.
To me it is just as important as the post cards I sent out last week or the print ad that starts June 1.