Driving web traffic to your real estate site

Industry Observer with WideOpen Networks 250784

Waves on the beachFirst off getting good web traffic is a lot of work if you do it yourself and can be expensive if you have others do it.

Very little of your web traffic will translate into real estate prospects, but with buyers still uncertain, I believe it pays to cast a wide net. Still a huge amount of web traffic is a very good thing.

The other good news is that one you reach a certain level in traffic, as long as your content is dynamic, the traffic will be consistent.  You need to be ready to write on a regular basis or it will not work.

A static web page is a much bigger but needed gamble. The people who come looking for a particular service and find your page will be more likely to utilize you than just random internet traffic. There is just a lot fewer of them, and properly done you can funnel at least some of that larger web traffic to your dedicated sites that help you sell real estate.

There are plenty of benefits to random traffic, it helps you make connections which are the lifeblood of our industry. Early this year, because of my blog, I got an opportunity to write an article for the Guardian in London. That article generated traffic that I could have never afforded to attract through other means.

This morning I got a comment and a link from the Fake Steve Jobs blog which as become something of an Internet hotspot for techies.  Even on a quiet memorial day, I am now getting five hundred hits per hour with some spillover I'm sure into my real estate world.  I'll check those numbers in the morning.

Is this kind of traffic good for me?  Well I obviously believe it is. I know that I wish I had already started my Realtor® job when I wrote the Guardian article.  I got over 40,000 hits in just a few days and tens of thousands more in the following days.

Traffic like what I am getting from Fake Steve is great exposure and all part of what I consider my year long survival marketing plan which will have me making good money and selling lots of my clients' properties sooner than if I had to pay for all my marketing.

To me it is just as important as the post cards I sent out last week or the print ad that starts June 1. 



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Nicole "Nicky" Sensale
Brooksville, FL
Florida Equestrian Properties
I agree 100%, its a good thing. 
May 28, 2007 05:28 AM #1
Mesa, Arizona Real Estate Mesa Arizona Realtor
Homes Arizona Real Estate LLC - Mesa, AZ
Good post David. I agree that the more you're out there the better. AND you do need to work on your website making sure it keeps those stopping by to stay or at least save your site as a favorite. I like the idea of blogs 'cause you can write them in your real voice..........easier. Thanks.
May 28, 2007 05:34 AM #2
Esko Kiuru
Bethesda, MD


Solid ideas. Web traffic really can make a huge difference. To get it is another thing. It requires content that draws people's interest and it has to be done consistently. It's like any other job, it's work. Nothing comes for free.

May 28, 2007 05:56 AM #3
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