Recently I was trying to study what others are doing to market themselves. What kind of image or theme are they trying to portray to the public? Does it look professional? Does it make you want to call on them for real estate services? What I concluded is that very few do any of the the above mentioned. They are either poorly thought out or either a different version of the same theme used by the majority of us in in real estate land.
I have noticed that it is obvious that some agents use a professional marketing service. And it is obvious that some don't really care. For instance that particular pose like the hand on hips, crossed arms authoritative look, " or pouty lips look. The 70 year old with the foggy "glamor" shot. The "GQ" look that my 20's something son laughing and jokingly says my facebook photo resembles. Or the one agent's ad I recently saw that looked like 1-800-Wet- Tshirt . These are the hodgepodge of portrayals out there. Then there are those that really spent time and effort planning and working a "look" until it was just right. They simply make you want to Trust and Call them.
I am well aware this old face has seen way too much cold wind and bright sun. It is what it is.. I can't do the authoritative hands on hips shot because it would accentuate my pot belly. The blue sport coat look is not really me anymore. The real me...well it's just me. I like to help folks buy or sell real estate and help other agents become successful.
Have a prosperous week!
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