Some real estate franchises spend tens of millions of dollars a year on consumer advertising, inundating the airwaves and the print media with different campaigns designed to establish their brand as the best.
Keller Williams Realty International doesn't spend a dime on a nation brand strategy.
So how is it that the Swanepoel Trends Report 2007, which was recently published by RISMedia, ranks Keller Williams Realty among the Top Five established real estate franchise brands?
"We believe in putting our people first at all times and focus on building their name and their brand," says Gary Keller, chairman. "Our success in this ranking proves that our strategy is a win-win and that the public gets it."
Source, Keller Williams Realty Magazine, Outfront, May/June 2007, Vol. 4 No 3.
Comments(1)