FREE, what a great word; it's one of my favorites.
Let's face it, almost everyone likes free stuff especially if it's real free stuff with no strings attached.
One of the most popular pages on my website, KnoxvilleHomeCenter.com is the "FREE STUFF" page.
And one of the most popular free things I give away is a copy of a free, 52 page ebook titled "450 Ideas To Help Your Home Sell FASTER!".
I bought the reprint rights several years ago from fellow Realtor Wendy Jones for a very reasonable $97.00 including a custom cover with my photo and contact information on it.
For your 97 bucks (economy version $67.00, no custom cover) you get the lifetime rights to publish and print or email as many copies of the book as you can crank out with one reasonable restriction below:
"You will be able to make as many copies as you wish - as long as they are for YOUR CLIENTS, or POTENTIAL CLIENTS. (It is illegal to hand it out to the general public, or other agents)."
I've been giving away this book for several years now and it's brought me back many, many times my $97.00 investment.
Another one of my free things is a link to eNeighborhoods where potential buyers & sellers can sign up for a free bi-monthly newsletter, find out what homes in their neighborhood sold for, and several other nifty things.
I also offer free school reports comparing local schools. You can get your own free of course, from eSchoolProfile.com for your area.
And I have some more free stuff including a free relocation package, free market analysis, and a free calculator to see what your commuting costs would be; helps to choose between a close in house or one further away.
Of course the reason behind all this "free" stuff I give away is just like any other advertising; I just want someone to raise their hand to me and say I want to buy or sell real estate; contact me with the free information I ask for.
Do you have any "FREE STUFF" on your website? If not I highly recommend it to generate leads; potential buyers and sellers love it and they use mine often.