In my previous life I worked with the marketing of medical education, a lot of the doctors had so many designations we had to limit them to fit in our marketing materials. Some of the physicians understood but others took it as a personal attack of their work to achieve the designation with various medical societies and insisted that they all be included.
As a real estate agent, you have your NAR accredited designations, REO designations are popping up from everywhere that some asset managers require of you, luxury designation from various institutes and groups, and on and on and on. You too, have put a lot of time and effort to receive these deisignations. So my questions are:
- Which accreditations have you taken the time to achieve?
- Do you think it was beneficial to your business?
- If you have taken the time to earn the designations, did you stay with the NAR accedited ones only or have you sought others from other real estate groups?
- Looking back, which designations would you recommend to a new agent that you feel would benefit them the most in starting their real estate career?
- If you are now working with REOs, which do you earned and which have the asset managers requested you to have before working with them?
- I know most clients don't understand the designations - - - but should they? Are the designations not being promoted enough so that clients know that it means that you have added additional training to be a specialized agent?
Practical Real Estate Marketing
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