Do Baby Boomers Blog today? At the REBAR Camp in Philadelphia last week, one of the presentations by Darrin Friedman, Branch Vice President, Coldwell Banker Residential Brokerage in DC, talked about Gen X and Gen Y home buyers. There are about 120 Million of them compared to the 78 Million Baby Boomers and Realtors who want to work with them need to learn how to communicate online. Social networking is the primary way Gen X and Gen Y will find like-minded individuals with whom to do business.
How many Baby Boomers use Social Networking sites?
I have noticed Boomers on Facebook communicating with family and friends. I have reconnected with old friends from high school on Facebook for example and it's been fun catching up with the lives of people I grew up with. LinkedIn has been the way I have found colleagues from my past career in the personal computer industry. Many of that group would qualify as Baby Boomers, but most were techies after all. I'm curious if we can find out the average age of the Active Rain bloggers? Some pictures may not be recent and other bloggers use Avatars - no way to tell age! At REBAR Camp, I was pleasantly surprised at the age diversity. Not all real estate bloggers are in their 30s!
But back to he question at hand, do Real Baby Boomers Blog? (Remember when we learned that Real Men do Eat Quiche?) Will they find their next real estate agent on Active Rain or Twitter? Will they start by friending us or becoming a fan on Facebook? While searching online for a home, will they also be reading our blogs, following agents on Twitter and actively seeking our help as they prepare for retirement? Will they choose a listing agent by finding one online that actively promotes their area using social media?
Most of my Baby Boomer Buyer Clients have found me online. Are they the exception? I'd like to get comments from the Baby Boomers out there. Is all this blogging a help to you?
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