Ten Ways to Analyze and Measure Your Online Marketing To Ensure Your Efforts Aren't Half-Baked
Today I was putting together a new email marketing campaign and I realized that as I was putting together some very routine components that they might not be routine to others.
Reading coupon magazines,newspaper advertisements, and online marketing it drives me a bit bonkers how much work goes into an actual marketing push/pull campaign and how, because of the lack of a few important details, that work can just drizzle down the drain.
Here are ten ways to analyze and measure your online marketing to ensure your efforts aren't half baked:
- Advertise a simple URL that is spelled correctly and works in your offline advertising venues
(newspapers, magazines, real estate books, etc.). You may want to advertise separate landing pages for special ads. - Try a single property website. High End property deserves its own URL.
- Keep flyer boxes filled at properties or don't use them. Advertising a catchy, memorable web address on a sign rider is MUCH more effective.
- Use a service like Bud URL to track links in your blog posts, links to your blog and website in your email signature, your newsletter copy, and all email marketing that contains inbound/outbound hyperlinks. Each unique link you create using this service allows you the ability to track specific campaigns.
- Change your customized links in each marketing campaign you run so you know which campaigns have been the most effective for your business.
- Employ a simple service look Google Analytics or MyBlogLog to monitor activity on your blog or website.
- Create a handy document library for real estate checklists, archived newsletters, etc. that you can insert into the footers of your blog, your newsletters and email campaigns. Consumers can go to your website and after a simple registration download and track the activity.
- Create microsites using a service like Blinkweb, Hubpages, or Weebly to market any specific programs or services you have for your real estate niches. Market those microsites in your blog posts and in your other market specific campaigns so you can track your results closely.
- Start each marketing campaign with a cohesive strategy. If you are going to advertise in the paper, will there be a specific landing page on your website? Will there be a reason for consumers to register and give their contact information on that landing page? Can you provide a valuable offer to consumers as a way to keep in touch with them regularly by customized drip email? Will there be an opportunity in your marketing strategy for consumers to refer friends, family, associates to your information?
- Think about what contact information you want to leave the audience you are facing. Do you want people from Twitter to visit your blog or your website? You may provide different contact information on different contact points (i.e. your blog, your website, your email campaigns, your newsletters, etc.) but rest assured they won't need 25 contact points/networks.
Before you begin a marketing campaign think about your target audience, where the campaign will appear, what hub the campaign will send prospects to, and what the potential is for follow-up. Then
Adding the right tracking techniques will then become second nature because your marketing campaign will have a purpose, an outline, a goal, and a follow-up plan of action.
It's like a great tasting confection. You will look forward to tasting the results because the baker followed a well crafted recipe.
Make sure to use the ten ways to analyze and measure your online marketing to ensure your efforts aren't half baked.
If you enjoyed posts on blogging, then make sure you read:
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- Spin Timeless Classics and Rock Your Blog Archives
- I'm New To Blogging. Can You Help Me Out?
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