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Yeah we get Google juice but what about Yahoo! juice?

There's a lot of talk on Active Rain about Google juice. No doubt if you're blogging here you've experienced it. If not just head over to Google and type in any common real estate term. Guranteed that somewhere in those search results is an Active Rain blog post.

So how is it that we get so much Google juice and you don't ever hear about a single drop of Yahoo! juice? To answer that question you have to know the difference between the two. Although they are both called search engines by the web community that term loosely describes the two accurately.

Google truly is a search engine. Meaning it uses a robot or spider to browse the web following hyperlinks and indexing the content. So you can develop relevant content to a set of key words or phrases and climb the ranking results through various SEO techniques.

As for Yahoo!, it's not actually a search engine by technical definition. Yahoo! is an information portal. Meaning your content will only be found by manual submission. If you don't submit it, your site will never be indexed and may never appear in search results. Yahoo! does provide you with the option to pay to be indexed by their search engine but there's no gurantee with their free submissions.

There you have it, the reason we're all bulking up on Google juice instead of Yahoo!

Posted by Brian Brumpton, Boise Idaho Real Estate on 06/01/2009 04:53 PM

Comments (42)

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42 Comments on Yeah we get Google juice but what about Yahoo! juice?

JUN

I find that my yahoo juice, through my blogging, is even stronger at yahoo than at google. It all seems to be parallel.

Did not realize that. I did a free submission and seem to be fairly highly ranked.

I have found that Google juioce is the most important then Yahoo. That could change but it hasn't yet!

Brian, thanks for the clarification. And, I do find a lot of posts on Google. I haven't even checked Yahoo...

I am almost positive that my site was ranked in Yahoo before I did a thing. I dont know how it works I guess but I am sure it was found on there and I never did anything.

Brian,

Wanted to try and finally figured out how. Here is the link:

http://siteexplorer.search.yahoo.com/submit

Brian, Google Juice tastes so much better! Seriously, while not to be ignored, Yahoo! searches play a serious second fiddle to the volume of searches performed every day on Google.

Hi Brian ~ I wasn't sure if people were still paying yahoo for submission. Did you for your blog? I will if it still makes sense. Your post prompted me to check yahoo for some of the terms where I rank well in google. I'm not doing nearly so well there but it's a bit uneven. I found a recent AR post and I found another AR post that I had commented on but I'm third page or further for some of my top terms for my own blog. Should I pay up?

Liz

Liz,

I've always done the free submissions at Yahoo but I don't know that it's worth paying for. I would focus on Google as Mr. Block says there is superior traffic volume.

I have purchased several computers over the years and IE comes with a "preset" search engine everytime. It has been Google sometimes and it has been yahoo sometimes. And while many people are quite computer savy, others purchase one and never change any of the factory settings (ie my parents and some of my older clients). I actually have better rankings on yahoo and mns searches than I do on google, but I'm climbing the ladder on google, slowly, but surely. And on a regular basis I check several key search words on each to see where I am located.

Thanks Brian. I figure another source of traffic is always good but I don't think I'll be paying for it. I just dug around a bit and it's $299 per year and $299 per year thereafter. No thanks! The directory function of yahoo just doesn't seem to be the focus nowadays so I can't justify that amount. Thanks for the info about free submisssions - free is good!

Liz

Liz,

That's a pretty steep price. Imagine what you could do with that kind of money just in adding an outside blog and promoting it.

Brian - You just explained an expense that I undertook last year by a SEO company. I canceled them as I never saw my google juice or google ranking rise, but I had a strong Yahoo presence. Ignorance cost me precious time,money, and aggravation. Live and learn. Great explanation

I have good results with Google, Yahoo, and MSN when I check to see how I turn up in searches... but the volume of traffic through Google still dwarfs the other search engines.

60% of all searches worldwide are through google, so it makes sense to keep that as your main focus. Nothing else comes close. I've done paid marketing on Zillow and it barely rings the traffic-meter compared to Google.

I just joined ActiveRain a couple of weeks ago. My profile ranks high when I search my name in Yahoo, higher than in Google. However, I expect that I will ultimately more visits from Google than Yahoo since Google is used more frequently in North America.

Brian - the inconsistency has always been interesting. I have not paid for submission to Yahoo but will look into it. Wonder if it makes that much of a difference.

Jeff

I was going to ask something else. I know that I show up higher for all the keywords I ever check on yahoo than I do on Google and it tends to be that way on most of the other search engines I have checked. I guess thats why I figure if I did good on google I was doing even better on the rest. I dont really know how you can do SEO for yahoo but not google. Its like you might as well just focus on google because it helps on yahoo too.

by the way did you see bing.com yet? I dont see a use for it yet and it seems to give the same relative results as yahoo.

Brian,

Okay...funny.

I thought "one more thing to do!"

seems that I'll stick with what's working!

Thanks for the information!

Hi Brian, that is information I did not know.....thanks for the clarification. I had wondered why so little has been said about Yahoo.

Brian, I do pretty well on Yahoo, with lots of AR blog posts, but I have more showing on Google.

Liz - The $299 is for a listing in the Yahoo Directory. You can submit to Yahoo for free.

I am going to pay for the yahoo inclusion this year just to see if it pays off. Who knows I pay for other directories too.

Are you sure about Yahoo? I never paid to submit my information and I am listed there. You can get Yahoo Site Explorer to spider your site and index it the same way you sign up for Google Analytics.

I definitely have a love/hate going on with Yahoo! I do have my personal site hosted with them and only have to click a couple of buttons for manual submission so I do it now and then.

I have seen that yahoo partners with Prudential.. I wonder is this is a reason we don't get as much Yahoo Juice...

For over a year, Yahoo didn't even know my company existed ... then poof! Now my AR Outside Blog appears near the top of the first page on Yahoo searches. BTW I didn't pay a cent for that -- I submitted my company name for free.

Interesting distinction. As long as you can be found using both, does it really matter?

I do get some decent traffic from Yahoo for "long tail" keywords, but I think their search results are really subpar these days.

JUN

Brian...I am so new to this whole "internet presence" thing...your title really scared me! Once I read the blog, I felt better! This is why I love AR, lots of great information and we all learn from others! Thanks for the great info!!

From my blogs Google Analytics for Jan 1 - May 31, 2009:

Search Engine visits:

Google: 116,332

Yahoo: 7,778

MSN: 2,578

Sure, it's nice to get 7,700 visitors from Yahoo, but I'd rather focus on the 116,000 Google sends me.

Brian, It seems like I tried to submit myself to Yahoo a few weeks ago and they wanted my credit card. I wasn't too interested it paying.

I searched my niche term in a yahoo search and I was top 5 organic search results. Clearly, the web sites I use and post to are submitting content to yahoo. However, to my knowledge, this has not earned me a cent.

Both Yahoo and Google have their place. And now comes BING, Microsoft's search engine. We'll have to wait to see if this captures an audience and whether we need to make adjustments to show up on the searches.

You said:

I'm just a real estate agent who messes around with websites but I'll tell you that I don't pay Yahoo a cent and I get ranked pretty high on Yahoo.

Yahoo the search engine and Yahoo the Directory are two different animals. Unless something has changed recently, Yahoo is a real search engine just like Google is. They just have a different algorythm. They also have a much smaller market share of searchers. You can pay to submit your url's but that just might give you an added boost in their rankings but I can see with my own website that it isn't necessary to pay anything and still be ranked.

If you want to be listed in their directory, you need to pay $299/year. Yahoo started as a directory. Every site submitted is manually reviewed and placed in a specific category. It's like a big yellow pages. Some say that having your site listed in the Yahoo Directory gives it some "trust" value in the eyes of Google.

I never knew the difference between Google and Yahoo. I figured Google was just a more powerful site so thats why we spend so much focus getting high value on their system.

I wonder what if any effect microsoft's new bing search engine technology will have on Google. I know that whenever a clients contacts me online it is from Google.

I've noticed that sometimes they parallel each other and on other occasions they don't. Google and Yahoo search "Cumming homes for sale". Yahoo #1, Google #2. But "Atlanta homes for sale", Google #2 & 3, Yahoo #65. Monitoring our multiple sites Yahoo results range from 5-40% of traffic, go figure!

Tim,

You may have just pointed out a valid reason to pay to be listed in Yahoo's directory. I think Jay's results are some pretty strong evidence of where you should spend your time.

Hey Brian,

I love the simple blog you wrote on such an important topic. Thanks for the clarification and congrats on the well deserved feature my friend.

Google brings in over 70% of traffic to my real estate websites. I like GJuice better than YJuice

It amazes me how many more links I get from Google. I should focus on Yahoo as well, but I think my effort will go to who is taking care of me.

Brian, we do pay for being in the Yahoo directory as I read a while back that that was one important thing to do, so we did. We have never manually submitted anything to yahoo but rank extremely well for most if not all of our keywords (and more other words) more so than with google. We get a small portion of leads through yahoo, not a big one but it's all good and it always takes me by surprise. ~Rita

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