I keep hearing the same thing over and over - SEO is not difficult - well at least for those that are not technologically challenged. Even if you can figure it out through study and reading great posts like that of Brad Carroll, and constantly emerging SEO Tips of the Day - which I put out frequently - but the bottom line is:
Who has the time?
Realtors, Real Estate Brokerages, Mortgage Lenders, Home staging companies and more all hire web-marketing pro's to increase their organic ranking (SEO) and to build and manage their pay advertising (SEM) - among other services provided - for many reasons, but the most important of which is to free up their time so they can actually handle the increased business resulting from better search engine placement on the organic and pay-per-click (SEM) side.
Why try to wear all those hats when you most likely will get overwhelmed and not be as efficient?
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