I have a shocker for all of you that say this... from President Obama all of the way down to A|R members... and right through the media.
GM is the second largest maker of vehicles in the world.
Sure, they are behind Toyota. In 2007, the last year I could find numbers for, Toyota built 9,497,754 vehicles. That includes the production of Daihatsu and Hino, which Toyota owns. In contrast, GM built 9,349,818 vehicles.
So, what about Honda... Mazda... Nissan? If you add them up, they sold 8,629,942 vehicles.
The heck you say! Honda builds what people want!
They build what SOME people want. So does Hummer. In fact, just a few years ago, Honda was having a terrible problem... they needed SUVs and trucks. The market had moved and caught them unable to compete... So, they had to go to Isuzu to help them out. They sourced the Honda Passport and Acura MDX from them. It's ok, there are rumors that the Japanese government gave them some allowance to tide them over...
But that's not all... Toyota is smacking GM down pretty well if you just count cars, but when you add in light commercial (LCV, that would be pick-ups and SUVs) GM pulls back into the lead... a very narrow lead. What pushes Toyota back ofer the top is Heavy Commercial Vehicles (HCV) and Heavy Busses... many of which are Hino sourced. And even if you only look at cars, GM outsold Honda 3-2. Not even including LCV. And that is what Honda just can't manage... even when they try. They sold 43,268 LCVs, while GM sold 3,055,575... not even a contest.
There certainly have been some problems at GM...
Without a doubt. But, building vehicles that people wanted to buy hasn't been nearly the issue that some have tried to make it. Just the other day, the President talked about them failing because they haven't built cars that people wanted for years... Obviously that isn't even close to accurate.
So, what IS the problem? Obviously it is profitability. And there are a lot of things that go into that mix. The fact the the hourly cost for workers for GM is almost double that of Toyota or Honda certainly plays a part. The reason they were so dependent on SUV sales was because of the very high margins on them... in effect, Escalades and Suburbans were paying for the UAW. As soon as those sales were impacted, GM started to take on water.
Final thoughts...
I ran across an interesting study in a print magazine a few months ago. It was about the Pontiac Vibe compared to the Toyota Matrix. It was revealing and also raised a few other questions. There were a couple of things that stuck out to me...
- The owners of the Toyota experienced the same number of recalls, but seldom remembered that there had been recalls.
- The owners of the Pontiacs generally thought there had been more recalls than there actually were.
- The owners of the Toyotas brought their vehicles to the dealer more for routine service.
- The Pontiac owners didn't seem to be as regular with their maintenance.
- When priced the same on a dealer lot, the toyota was seen as a better bargain, better built and more solid car.
Here is the rub... both of those cars were built on the same line using the same parts. Both had the same number of recalls for the same issues.
And the same thing happened with the 1985-1988 Chevy Nova and Toyota Corolla.
And let's not forget that the Japanese government has also given bailout money to Toyota, Honda, Mazda and Nissan. In fact, one of the few companies NOT on the dole is Ford. And don't forget that in the first quarter of this year, Toyota lost about a billion dollars MORE than GM lost. And that would be from operations. Toyota is scrambling to restructure. But they don't have to keep plants open to satisfy a union. They don't have to pay people to not work. And their hourly costs are only about 60% of those of GM.
Perception doesn't always equal reality...
One other thing. I owned a Saturn, but have never been a big fan of GM cars. The Saturn was left to me. I am a Jeep fan and a Ford fan... And I have owned cars built in several countries... I don't buy or eliminate a car based on the country of manufacture.
Lane,
Very interesting. You, obviously, know that stuff, and I enjoy reading it as you give the perspective that is different from all those 'kitchen" discussions.
Isn't it that GM is suffering from being close to Obama's vision for the rest of us? GM in a sense became like a big government with social (union) component that is choking them and bringing them down. They were successfully brought out of competition