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Back to the Future (I mean Juicer) - Google's Time Machine

Speaking of Google juice... Now that we're all on twitter and enjoying a glimmer of 'real time' web, Google is talking more about "recency".

What does this mean? Intuitively, most of us probably want the freshest results when we search for something. But what if we want to search for something that is not very recent? What if we want to search for content from five years ago or in December of '08 or within the last 24 hours? Google now offers the ability to slice and dice your search results based on a timeline. This is pretty useful if you want to search for something and compare what the results are based on a specific time frame.

For example, if you're working on asociating your business with specific keywords or a specific search term (i.e. virtual meeting coach, or Renton WA Real Estate), you will be able to see what results appear based on specific windows in time. Thus, you can have a sort of measuring stick for your presence online over time.

The interesting side note on this is that the ability to search based on the last 24 hours means that Google is moving towards "real-time web indexing" which is pretty amazing considering that they have over 1 Trillion pages indexed. (gasp... that's a lot!)

Google put out a brief and informative video on their new features. Check out the Google Search Options Video for more info on how to use it, etc...

Enjoy!
Matt Sweet
Internet Marketing - PacNW
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Posted by Matt Sweet - Real Estate Tech Tools - Internet Marketing on 06/02/2009 04:14 PM

Comments (25)

Google's Time Machine - Search by Recency in the Technology and Tools Channel

google search options, google, matt sweet, key word search, recency

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25 Comments on Back to the Future (I mean Juicer) - Google's Time Machine

JUN

Hi Matt, It also means that the consistency of our posting is more important than ever !

Am off to check this out. I love this total meshing of virtual and "present", so that it's a seamless item.

Bill - Amen, brother. I need to practice that sermon! Consistency wins the day.

Sea to Sky - It's funny the word "present" means so many things... I've received business over the last few weeks from being "present" in a conversation (my blog) back in November.

Matt...

At least we now know Google is at least going to try to keep up with us :)

TLW...ROAR!

Wow it's hard to imagine the resources necessary to pull all of this off! I guess that's why google makes the big bucks!

Chanda panda

You said:

you will be able to see what results appear based on specific windows in time. Thus, you can have a sort of measuring stick for your presence online over time.

I watched the video and check it out. It doesn't look like it gives you search results as you would have seen at that time. It seems like it finds pages with those specific dates or pages that were created on those specific dates. Maybe I'm missing something.

This will be a neat little thing to have; you can evaluate trends as they change over time.

Tim - Thanks for pointing out fine point. I notice that I get better results when clicking on the "past week", "past year" and "last 24 hours" links. When I go to timeline view and drill down, I get results that releate more to news releases. Thanks again for raising that clarifying question.

OK, I not sure I totally understand the different time links, but I'm going to follow your link and see for myself. Sounds interesting either way.

Matt: That's why I love working with you!

GREAT title!! LOL!!

and . . . some pretty good info too!

the Lovely Wife - Judging by the sheer number of blog posts you've put up, I'd say Google has their work cut out for them!

Chanda - To put a Trillion into perspective, check out this link that illustrates what a Trillion dollars looks like. It's mind boggling...

Matt - Thanks for keeping us up to date on the latest Google features. I think this could have some significant SEO issues.

Matt- I have been reading about this but I wonder how is google going to balance their love of age with this recency or will be purely at the request of a searcher. Sometimes we want dated data but oftentimes we do not want it dated. Certain research projects would actually require the pulling of websites that have been around for years and are static. I know they do a lot of research but I do hope they pull from all sectors and regions before they implement these changes. Katerina

Hi Matt ~ They're always keeping us on our toes! Thanks for the alert about this.

Liz

Matt, that is too cool for school! I have often wished that "someone" would make that happen. Up until now, the only way I could google a topic from months or years past was to go back 30, 40, or 150 pages. That's a very ineffective way to search by timeline.

Matt - Google, Google, Google! What did we ever do without that company? They control so much of our visibility, don't they?

Mary

Katerina - Without knowing what is in the google "black box" I have to believe that the spirit of their new features is to improve search results and make it easier to search the web in almost real-time. I haven't noticed much of a difference when I do a regular google search. However, the past-24 hours filter is very interesting to me. It tells me that Google is indexing my stuff quickly. Try it out. Google yourself and then filter it by the last 24-hours and see what comes up.

Hi Liz - Glad you found it useful

maria - Maybe Google heard your prayers! lol

Mary - You're telling me. Google is a part of so many conversations I have with clients. However, I believe we control our own visibility by being present and participating in "the conversation". It's just like high-school. If you want to be noticed, then be present and make some friends and have some good conversations (except now it's online as well). We've become a culture of self-educating searchers in a matter of a few years. And to think this is only the beginning...

I'm going to have to be more consistent with my blogging. Immediacy could make things interesting.

JUN

Matt,

This is an example of why I am very long GOOG. Game changer.

mike

Matt, Thank you for the information. I have seen many updates on old blogs and I'm wondering if they're doing that for Google purposes (or if it will even help).

I have noticed that Google is getting faster in indexing blog post. I will watch the video this morning and thanks for the link.

Google had to keep up with one of the newest kid on the search engine block called WolframAlpha what deputed just last Month....

Bettina

Good advice, I'll keep blogging and hope for the best.

Patricia Aulson/Portsmouth NH Real Estate

Matt - Great info ! Am always learning something every day ! Is great to know as much about this as possible. Also tweeted this post from one of our Twitter accounts : )

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