If you are into SEO then you probably have heard of page sculpting (you can check out this link to see how all the top SEO sites basically recommend doing it). In short it’s the art of trying to control page rank to ensure that only the pages you select for a high page rank receive page rank from your home page. It basically involves putting a series of “no follows” throughout your site to make sure Google bots don’t follow links to all your interior pages. I remember reading hundreds of articles telling you to do this but I also remember reading one that said it’s pointless. I am really glad I came across that last article. The reason it’s pointless is that if you have a menu system (what good website doesn’t?) then you are already leaking page rank to all your interior pages because you link to them from your home page. Some people were actually limiting site navigation in order to better sculpt their sites. In short they were focusing more on what Google might think of their site rather than making it better to navigate it for humans. I know some sites even said not to link to more obscure interior pages and only use interior links sparingly. To me this seemed counterintuitive to everything else I had learned about SEO and the golden rule of SEO is always don’t do something for bots, instead focus on humans.

Well a new article says that Google has basically backtracked on their policy and apparently this is a first. They warned not to undo the page sculpting for now until the news is finalized but it looks as if you don’t want to page sculpt at all. It might mean that shortly however many thousands you paid to an SEO company to do this to your site be for nothing and having to pay thousands more to undo all the work. Long story short the page sculpting might have a huge negative effect on your overall SEO for your site by Google automating how the “juice” is spread around. If you put in no follows it might effectively short change your site. That can’t be good and that’s why I said I am so glad I didn’t worry about this with my site. It would mean going back through hundreds of links to make sure that everything is ok.

Apparently in 2007 Matt Cutts said this was more or less something to do (so everyone in the SEO community for the most part jumped on the bandwagon) and now he says not to do it. OUCH!
 

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