Google recently made the local business center a whole lot cooler and added a whole lot more functionality. All they did was put in some analytics and suddenly I realized how powerful local business center is. I took out my own stats because I know competitors are reading my blog but on a day to day basis I can see that literally hundreds of people are given an impression and a link to my site. That’s good news for me. I think a lot of people fail to see how important analytics can be for their websites. Some people dismiss this as someone who is just too focused on stats and how many people come to their site but really analytics is a lot more than sheer numbers. This was the first time I got to see how mine were doing and I can see that I have far more impressions than actual clicks. There could be a variety of reasons for that but of course you have to consider that this is almost always horribly skewed. But taking a look at how someone found my result can hopefully lead to why they clicked on the result. Being able to control why is the key.

To see what it looks like log in to your Google account and go to local business center. Then take a look below where to view the report.



google local business center

You can see some of my stats below and a few examples of what keywords they used to see the impression of my site.

This feature was rolled out Monday across the country. (Sorry I was late getting this info out!)

You can check out this article for more details.


google local business center stats

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5 Comments on Google unveils analytics for local business center

JUN
03
1 Featured Post Outside Blog

Thanks for the insight.  I can see the first thing I need to do is get an entry on the Google Business Center. 

I have a personal lisiting with my pix which shows up nicely on the bottom of Google page one when my name is entered in Google search. 

But I need to do the Business Center thing.

11:47am • #1
JUN
05
432,520 Points 47 Featured Posts Outside Blog

Hi Shane it is cool that the big G is doing the stat tracking now.

3:48pm • #2
JUN
12
3 Featured Posts

Wow - glad that we didn't have to add a script to our pages.  If it makes you feel better, our stats are like yours - lots of impressions, low percentage of action.  We'll take it for now.

1:28am • #3
JUN
25
867,445 Points 68 Featured Posts Outside Blog

I love everything Google has come out with and this is just another free tool to help us in our business. The one I miss was a website called Froogle for find the best price on items. I don't know why it didn't catch on because it was awesome.

Todd Clark - www.LivingBeaverton.com

10:32pm • #4
OCT
30
Shane, Thanks for your remarks. I just started using google local business center. The analytics seem like they will provide useful tracking. I am looking forward to testing my marketing champaigns and changing them to be more effective. Do you have any tips on keyword selection or effective copy writing techniques?
11:11pm • #5

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Shane O'Gorman Eau Claire Wisconsin Real Estate Agent & Realtor- Buy or Sell

Eau Claire, WI

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Eau Claire Real Estate and The Real State of Real Estate in the Chippewa Valley. A blog created for the people of Eau Claire and the greater Chippewa Valley to extensively cover real estate matters as they pertain to the people who matter most to me. Local real estate issues for local people. Buy or Sell, I'll Treat You Well! . PercentMobile Tracking

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