There have been a few new search
engines lately and all the
hype in the world doesn’t seem to add up when the engine
itself doesn’t really
do much (wolfram Alpha for instance) it seems nearly impossible of a
search
engine to actually replace Google. There have been plenty of articles
talking
about this topic recently but it all boils down to what you like and I
like
Google. I know how it works and I know what results to expect. I tried
Yahoo
the other week when Google was down for a few hours and I
didn’t like it. I got
weird results and that’s not what you want. So Bing comes a
long and it’s
supposed to shake things up a bit. Ok let’s see what it can
do then.
Here are a few articles directly
comparing Google and Bing.
http://www.techcrunch.com/2009/06/02/search-smackdown-bing-vs-google/
http://www.loiclemeur.com/english/2009/06/hello-bing-i-am-loic.html
http://www.techcrunch.com/2009/05/31/go-bing-yourself-right-now/
There are some obvious differences in
the results. I don’t know
if those articles cover this but Microsoft has already been caught
cheating the
results and not showing competitors. For instance do a search for Apple
or
Macintosh and they are tweaking the results and limiting what you see
and to me
that is petty and a hindrance. Do I want to be using a search engine
that I
know gives faulty results? Nope.
But one of the most important new
features of Bing is the
video capability. Bing provides playable thumbnails in results and is
just one
step ahead of Google in this area. This is the universal search that
everyone
in the SEO world has been talking about and Bing is doing it now. There
are
some interesting consequences of this that are detailed below. You
might want
to be an adult to see what I mean.
http://www.techcrunch.com/2009/06/01/badda-bing-indeed/
An interesting test of the video
aspect is to perform a local
search for video and see (if you are doing video) where your videos
stack up in
results.
Overall I see Bing as a good thing
since it will force Google
into coming out with new features but I don’t see it
replacing it or even
taking a large market share. It seems to give similar results so trying
to
focus on Bing for SEO seems pointless. Who knows what the future will
hold
though.
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