Think good photos and accompanying 360 panorama's don't make a difference when selling a property? Think again.  I'm still amazed at the sub-par quality of photos I see posted on the internet...including homes in the $500K+ category.

An recent article appearing in the Nashville Tennessean Newspaper supports the return on investment to be realized from the utilization of a virtual tour - emphasising quality of photos as a key necessity successfully sell a property -

GOOD PHOTOS and VIRTUAL TOURs..."It's everything," says Trish Woolwine, a broker with Fridrich & Clark about posting good Internet photos. Last year she sold a house to a California couple, sight unseen, based solely on the Web photos. "People see the houses on the Internet, and a lot of them have told me if there aren't a lot of pictures they just pass that one over and go to the next. You have to compete, and you need to have the best pictures you can - and as many as you can - and just really showcase that property." If yours don't make the grade, potential buyers may never knock on the door. When the home looks photogenic and the professional-looking photos are posted online, sellers will reap an important benefit: Eliminating people who aren't serious about buying. And that means you don't have to pack up the family and leave every time someone wants to check out your digs. - Curb Appeal Moves to the Internet - The Nashville Tennessian - 05/20/07.

As the article states - "Potential buyers may never see house if pictures fail to impress"

As a friend of mine who was recently house hunting stated - "I would rule out 95% of the Realtor Agents in the area to represent the selling of my home, simply based on the poor photos they I see posted on their current listings.  I expect my home to be marketed fully, and very high quality photos (along with some solid 360 panos) are a part of that expectation."

Cheers,

Jason Bennett - Nashville Virtual Tours & Photography - http://www.nashvtp.com