I was sitting down having coffee with a friend of mine Owen Greaves who happens to be heavily involved in social media, technology and IT strategic planning for business. We got to talking about how in all reality most business over the next 3-7 years will move to online at home business, this is will exclude big box stores like wal-mart, best buy, etc. just because your overhead is lower and people just naturally go to the Internet anyway.
86% of home buyers start there search online, the stats might have even climbed since the last time I looked, and a large number of sellers look online to determine what there home might sell for. So this is where my article really begins.
If you are interviewing agents for the job of selling your home or trying to find a agent to help you find a home. You need someone who is using these tools. If you aren't familiar with them or don't use them your self, don't worry they are still extremely important to the sale of your home or helping you find a home.
Real Estate is largely based on the size of network that a person is connected too, in Abbotsford, British Columbia (my local market) has 500 Realtors in it at this time, which is great because 92% of homes sell because of agent connections, mostly through other agents. This 92% also includes personal network, and referrals. This is why using social media to grow ones business is absolutely vital in this market place.
Ask your agent if they are activley using tools like Twitter, Facebook, Friendfeed, YouTube, Blogging, etc. because if they aren't they are already behind the 8 ball. If you want your home exposed to the mass in a hurry and bring the the ability to have your home found 24/7 this is the only way to do it.
If you don't think internet and social media is important in the sale of your home. Guess again and ask your agent when the last time they sold a home off of a newspaper ad, why tell your Realtor to spend your hard earned dollars on print advertising, when they could be using it to get your home sold.
I know I use these tool and if you want to see more just click on the links and see what I am doing. If you want something different that works, chose the extreme difference and call me today to see the difference this is making for my clients.
Cheers!
For the Realtors reading this post I will do an article geared toward the Realtor community regarding similar info.
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