June 2009

From the Publisher
Here's the June issue of Marketing Minute!

Real Estate Outlook: Key Indicators Point Up
by Kenneth R. Harney, RealtyTimes
Each week the economic signs pointing to a recovery in the real estate market get stronger. In April, pending home sales jumped 3.2 percent, mortgage applications surged and the affordability index is continuing to hover near its all time best. Consumers are also viewing the market more positively - something potentially huge for anyone trying to sell property.
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All Print is NOT the Same
So-called "experts" lump all print into one category and then bluster that Print Is Dead. The facts tell a different story. It is true that newspaper readership has declined 18% since 1994*. However, the audience for magazines has increased, even during the period when the Internet became popular. From 1994 until 2008 the readership of magazines increased from 166 million to 188.9 million, a gain of 13%.**
That's because magazines deliver targeted content to a target audience. If you're interested in reaching active homebuyers and sellers, contact me.
Sources: *Newspaper Advertising Association of America 1994 - 2007
**Mediamark Research Intelligence 1994-2008

How Failures Are the Stepping Stones To Success
by Michael Russer AKA Mr. Internet
"Success is not the absence of failure. Success is what happens when you choose to move beyond failure." (Ralph Marston)
If you are truly engaged and committed to what you specialize in, then the things that don't quite work out as planned are merely interesting stops along the path to success.
Tips for Success

Have Enough Listings? Think Again.
In many markets homes are taking longer to sell, resulting in a record amount of available inventory. Some agents are under the mistaken assumption that they don't need any more listings. The thought is that if they take more listings, they will have to invest time and money to get the listings sold, and any possible closings could be months away. Why do you need more listings? One important reason is simple mathematics, another is online lead generation.
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Attract Investors to Your Listings
Investors are taking advantage of the current home prices and interest rates. How can you make sure they see your listings? Spotlight Ads on WallStreetJournal.com. Homes & Land advertisers can now spotlight, or feature, any listing on WSJ.com/RealEstate for only $20.00! There is no minimum listing price so you can not only upload your listing to WSJ.com but display it at the top of the search results page. Ask me how to get started today!

Homes & Land Foothills Of East Tennessee

Phone: 865-680-4233
Fax: 865-966-1784 / 675-0328
eMail : russell@homesandland.org

Marketing Minute Edited by Adrian Amos