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HOW TO OBTAIN GREAT TESTIMONIALS!

By
Services for Real Estate Pros with tcDocs

Coffee & Computer

 

One of the great resources for building your business is a well written testimonial from a satisfied client.  When searching for an Agent both buyers and sellers are looking for confirmation that this agent has the expertise to help them and are trustworthy.  Being endorsed by past clients is a great way to build your credibility. 

Here is a suggestion on how you can use a happy customer to build your business:

After the transaction has closed use your Virtual Assistant to conduct a "Satisfaction Survey".  This should be done over the phone with a predetermined set of questions that will give an overall satisfaction rating and things they loved about working with you.  Once the survey is complete the Virtual Assistant will draft a testimonial based on the responses they received.  A copy is sent to the client asking for their approval and permission to use for marketing purposes.

This can now be used on your website, personal brochures as well as any other marketing material.  It confirms to potential buyers and sellers that you have the expertise to get the job done and that past clients were delighted with your service.

Using your Virtual Assistant to produce the testimonial will allow you to keep selling and prospecting. 

Remember your online Real Estate Assistant is an important member of your Team!

 

Comments(13)

Mark Hall
Realty One Group Cascadia - Vancouver, WA
Homes for Sale Vancouver Washington

Great idea! I like it.

Jun 05, 2009 04:57 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Good idea!    I think most agents are so busy at the closing that they forget to ask for this simple "recommendation".    Hard to go back, later, and ask for the verbal thanks to be put into written form.

Jun 05, 2009 06:25 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I have gotten in the habit of sending out a letter to all my clients after the closing and include a request for some comments on the experience and the service so that I might use it in the future. Some are on my profile, some I keep for presentations. I do get almost all of them to respond although the comments are too short to be of value. 

Jun 05, 2009 09:31 AM
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Sharon ~ That's a super idea! Much better to have a third party solicit the info - especially a third party who's on your team.  And I like it a lot more than the idea of my company soliciting feedback from my clients.

Liz

Jun 05, 2009 01:41 PM
Lanre-"THE REAL ESTATE FARMER" Folayan
Samson Properties - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

I just need a assistant. Whether it is a human being or a virtual one.  A satisfaction survey can definitely help you get more referrals. Have a great weekend. Great post.

Jun 06, 2009 04:08 AM
Sharon Senger
tcDocs - Seattle, WA
Licensed Transaction Coordinator

I would just like to add that when asking the questions you can target specific topics i.e. if the house was staged then you can include questions regarding how much they loved the staging service that you offered.  If working with buyers then the questions could be about your strong negotiation skills. 

Thank you for your responses and so glad you found the information of help.

Sharon

Jun 06, 2009 04:53 AM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection
Comment:
This is a great idea, the assistance of a VA really free up an agent to concentrate on sales.
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Jun 08, 2009 02:48 PM
Sharon Senger
tcDocs - Seattle, WA
Licensed Transaction Coordinator

Thank you Jennifer for the comments.

Sharon

Jun 08, 2009 03:26 PM
Scott Hoen
Carson City, NV
Carson City Clerk Recorder / Public Administrator

nice idea -- keep the survey short and simple to value their time and provide for the targeted response

Jun 08, 2009 05:09 PM
Alexsandra Stewart
Remax equity group - Portland, OR
Broker - Portland Oregon Real Estate

This is a really great idea  - having a third party conduct a suvey, then put together the results.  thanks for the post on this.

Jun 11, 2009 05:55 PM
Sharon Senger
tcDocs - Seattle, WA
Licensed Transaction Coordinator

Thank you Alexsandra glad you found this post helpful.

Happy Friday

Sharon

Jun 12, 2009 03:31 AM
Jen Bowman
Keller Williams on the Water - Holmes Beach, FL
Realtor - Anna Maria Island & Bradenton FL

Sharon, sometimes even the most satisfied clients don't get around to writing a referral. This seems like the solution. Thanks for the tips!

Aug 12, 2009 12:32 AM
Sharon Senger
tcDocs - Seattle, WA
Licensed Transaction Coordinator

Jen,

Thank you for the comment and although they mean to write you a great referral sometimes life just takes over.

Best wishes

Sharon

Aug 12, 2009 03:43 AM