There seems to be some disconnect in today's Technological / Social Media age. The confusion seems to lie in that if you have a BLOG, you have a WEBSITE.
So many Entrepreneurs are beginning to advertise themselves using solely their blog AS their website. Countless times while wanting to investigate a local company about their services, specialize or professionalism, costs, etc... I click on what is labeled "website", only to be directed to their BLOG and finding that they think "trash cans should be red, not blue"....which leaves me scratching my head.
Let's break it down for those who may have jumped into this plethora of technological advancements not knowing the difference between a BLOG and a WEBSITE
A BLOG is an on-line "This is what I am THINKING, DOING or WORKING ON at this moment" It can make you a "specialist" per-say in your field of work, or simply make you the knowledgeable "go to" person in your neighborhood. A good example of this would be for a Realtor to BLOG, "Wow-look at the size of the portions at XYZ Restaurant in Anytown" or "Today's market values in LMO, EFG & RST cities". You can BLOG about your garden, your recent ReBarCamp or your latest success in your business. ActiveRain is an excellent forum for your BLOG.
A WEBSITE is all about YOU and/or your COMPANY and will usually be something along the lines of www.YourCompanyNameHere.com /.net or .org What are your services, specialties, contact information? More importantly your website tells your customers what you do! What can you offer a new client? What separates you from your competition? It should have lots of links and pages about YOUR SERVICES, maybe even your upfront costs or fees, etc. It might even have a link to your BLOG, but your website should not be about what color of Kleenex box you prefer or an open letter to a local vendor of your distaste for their services....
Still confused? I'll use my own company as an example:
Here is my BLOG (as well as the one you are currently engaged in)
See the difference? BLOGS are informational (such as this one) but I wouldn't want for every customer who is interested in hiring me to Stage their home to be directed here FIRST. This should be secondary to the website showing what my SERVICES are, not what my OPINIONS are. Just my $.02 ~ take it for what it's worth.
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