So who better to get some advice on consistency than one of the only everyday-bloggers that I know, our great friend, Teresa Boardman of StPaulRealEstateBlog.com?

Writing About Writing

I never thought I would be writing about writing but I am.  I consider myself to be a non writer but have found that with practice it gets easier.  Writing a blog is like writing an email.  There was a time in business before email when we used to send memos but that writing style is much more formal. 

 
The process was intimidating as my administrative assistant and my boss would question my choice of words and sometimes my tone.  When email replaced the memo even business writing became less formal and more about communication.
 
Blog posts can be informal like sharing an idea with a friend.  Blogs work because people like doing business with friends.  The tone is less formal and the goal is to make the post informative but at the same time easy and enjoyable to read.  As I write I sometimes get a mental picture of who will be reading it and I write to that person or group of people.
 
It takes discipline to write every day and to know what to write about.  Sometimes sitting down and writing a blog post seems like work.  A couple of years a go Jim published a post I wrote with 101 ideas for real estate blog posts.  It wouldn’t be hard to come up with a 101 more ideas.  The ideas come from the ordinary experiences that I have on the job and in life.  Some of the experiences are unique and others are very common experiences that people can relate to.
 
The hard part is actually doing it each day.  Most people run out of steam by the end of their first month writing a blog. 

I am going to share some tricks that have worked for me.  

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