We recently had a Tomato Radio episode on the same subject, and this article is the collective opinion and insight from the contributors on our internal Matrix Blog.
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Pros:
The Audience Better Identifies With Author.
Rob Saxe: Who I am comes through more on video than when I write an article. From experience, that video blogging as a marketing tool is indispensable and an absolute necessity for my business.
Video Is Not a Fad
It was just announced that YouTube users are adding a staggering 20 hours of video every minute. Video viewing and capture on cell phones has greatly improved. Embedding video in your blog articles and pages is a snap.
Search Engine Results
Well described videos published to Google Video and/or YouTube do very well in the SERPs for obvious reasons. Viddler is also starting to show some promise with their members' videos placing well.
Its a well known fact that Google is working on developing powerful Voice Recognition Software to add to their search algorithm making it possible to spider audio and video clips.
Convenience For Your Audience
Watching and listening is easier than reading. Just ask your kids if their homework is done while they are sitting in front of the boob.
Soon, most will experience the Internet from the couch (10 feet from the screen) or by handheld device. Reading is not convenient in either instance.
Cons?
An Honest Look at the Impact of Video on Your Real Estate Blog
IT HAS BEEN CHOPPED BECAUSE THIS IS A SYNDICATION OF THE ORIGINAL, AND IT HAS BEEN PROVEN THAT FOR SEO PURPOSES IT IS NOT A GOOD STRATEGY TO POST THE SAME ARTICLE IN ITS ENTIRETY IN MORE THAN ONE LOCATION.
Thanks for more great information, I spend hours reading your blog when I catch up on marketing ideas. Lots and Lots of amazing information to help us out!!!!!
Excellent post and certainly video may provide the edge that converts leads at least to stay with the person that is providing it. But I am not sure the quality of the Flip ( which I have used ) will be enough to compete against the professional presentations that are beginning to appear out there.
"Google is working on developing powerful Voice Recognition Software to add to their search algorithm making it possible to spider audio and video clips" I had no idea; thanks for the post! I'd better bone up on Flip Video!
Mike in Tucson
I know I need to add video to my website. It's just one more thing to catch up on. Nice post.
Thanks for reminding me I've gotta get a Flip ..... and learn how to use it!
So many things to do for social media marketing and so little time in the day. Thanks for the reminder.
We've started using video and it can be much fun. Thanks for the motivation to be more consistent with it. John
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