Welcome to our latest Tomato Collaborative Article where we cover the topic of Video in Real Estate Blogging.
We recently had a Tomato Radio episode on the same subject, and this article is the collective opinion and insight from the contributors on our internal Matrix Blog.
My question to our audience was What is the Impact of Video in your Real Estate Blogging?
Below is my best effort at stitching together their comments in a comprehensive manner.
Pros:
The Audience Better Identifies With Author.
Rob Saxe: Who I am comes through more on video than when I write an article. From experience, that video blogging as a marketing tool is indispensable and an absolute necessity for my business.
Bruce Lemieux: A blog with compelling and informative written content can be a huge net to gather leads and build an audience. To pull leads into the boat and convert them to clients, you need to build trust by making a personal connection. Video can be just the lure to get them hooked. The trend is clear: people will continue to buy houses from people, not computers.
Cyndee Haydon leveraged Albert Mehrabian's Rule of 7%-38%-55% to reinforce the idea of how effective video with conviction can be for Real Estate. According to Mehrabian, there are 3 Main Elements of Communication, with ranging influence to your audience:
* Words, (7%)
* Tone of voice and (38%)
* Body language. (55%)
"I love the thought that the non-verbal cues are important to conveying our "belief and conviction" so videos give the viewer the ability to connect to us as people (100%) versus just words on a page (7%). "
Gena Riede: We are in the age of transparency and videos certainly do contribute to that aspect. The consumer is looking for REAL.
Bruce Lemieux: I think Gena's got it exactly right - your written blog is the foundation, video adds the transparency and enhances a blog. It doesn't replace the written blog.
Video Is Not a Fad
It was just announced that YouTube users are adding a
staggering 20 hours of video every minute. Video viewing and capture on cell phones has greatly improved. Embedding video in your blog articles and pages is a snap.
HD video capture is available in your hand for as little as
$229.
Search Engine Results
Well described videos published to Google Video and/or YouTube do very well in the SERPs for
obvious reasons. Viddler is also starting to show some promise with their members' videos placing well.
Its a
well known fact that Google is working on developing powerful Voice Recognition Software to add to their search algorithm making it possible to spider audio and video clips.
Convenience For Your Audience
Watching and listening is easier than reading. Just ask your kids if their homework is done while they are sitting in front of the boob.
Soon, most will experience the Internet from the couch (10 feet from the screen) or by handheld device. Reading is not convenient in either instance.
Cons?
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Interesting I guess I need to start working with video now.