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Is Your Real Estate Agent All Fat & Carbs, or Do They Have Protein?

By
Real Estate Agent with RE/MAX Allegiance, Managing Broker/Branch Vice President

Nutritional LabelAs most health conscious people do these days, I found myself comparing the nutritional labels on various cereal boxes, juice containers, frozen meals, and other assorted products in the grocery store during my most recent trip to the supermarket.  This got me thinking...

 

What if businesses, specifically, real estate agents were required to have accurate labels describing how they practice their business?  How would that read?  Would it be a service to the public to advertise the truth about each agent?

 

Here's some things that I would like to see on the "nutritional" labels of each REALTOR to aid consumers in choosing the agent for their purchase or sale of a home:

  • ETHICAL BEHAVIOR
  • TRUSTWORTHINESS
  • KNOWLEDGE OF THE REAL ESTATE PROCESS
  • KNOWLEDGE OF THE GEOGRAPHICAL AREA
  • NEGOTIATING SKILL
  • ENTHUSIASM
  • YEARS OF EXPERIENCE
  • SALES RECORD
  • EDUCATION
  • % OF RETURNED PHONE CALLS

To me, these items represent the protein, or "the meat" of being a REALTOR.  I'm sure you may have other ingredients to add to this list.

Is your real estate agent all fat & carbs, or do they have protein?

Wouldn't it be nice to know upfront?

Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

... great food for thought Brian, and best title I've read in weeks !!!!

Jun 06, 2009 02:53 PM
Stephen Hodge
Chestnut Park Real Estate Limited, Brokerage - Cobourg, ON

Nice analogy Brian - if only we could make life so simple! And since everyone else is adding their contribution to the ingredient list, how about something to identify those who are current with the latest tools of the trade... though I'm having trouble thinking of a pithy title for that category. (FYI, road signs and newspaper ads do not qualify as the latest tools of the trade! :-)

Jun 06, 2009 03:19 PM
Brian Lee Burke
Kenna Real Estate - Lone Tree, CO
Broker & Advising Expert-Kenna Luxury Real Estate

I would also like to see some ingredients: e.g. website, blog, linkedIn, Twitter, Facebook, Open Houses, Trulia, Zillow and so on so on... 

Funny just today I was thinking about how 15-20 yrs ago I didn't even think about reading the labels. ~Rita

Jun 06, 2009 03:50 PM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Brian -- You hit the nail on the head.  I would love for a J.D. Powers critique of real estate agents, this would be incredible.  If it could ever be totally verifiable and accurate (now that would be some huge methodology to create).

Jun 06, 2009 04:12 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Interesting metaphor to gauge an agent's career activity and client satisfaction. The difficulty is that many of these items are subjective, while the nutrional breakdown is quantitative. And where would a 'vegetarian agent' fall in the ratings?

Jun 06, 2009 04:25 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

An interesting idea. Is responsiveness part of percentage of returned phone calls?

Jun 06, 2009 04:30 PM
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

What a simple but wonderful list Brian!  That IS the nutritional value of an agent :)

Jun 06, 2009 04:36 PM
Dawn Maloney
RE/MAX Trinity Northeast Ohio Real Estate Specialist - Hudson, OH
330-990-4236 Hudson & Northeastern Ohio

Good concept - how about 100% lawsuit free??

Jun 06, 2009 04:46 PM
Lana Robbins Realtor ® Licensed Real Estate Broker
Aloha Kai Real Estate - Clearwater, FL
Licensed in Florida, Washington, and Hawai'i

It's difficult to say considering but I lost about 22 pounds just cutting down on refined sugars. I did so by reading labels closely so my number one ingredient would be % of returned phone calls. 

Jun 06, 2009 04:51 PM
Tina Merritt
Nest Realty - Blacksburg, VA
Virginia Real Estate

How about an agent who understands the economics of real estate?  How many agents out there can really explain to someone what causes interest rates to fluctuate, can prepare a price history analysis for an area or project income from a rental investment?

Hope all is well with you Brian!

Tina in Virginia

Jun 06, 2009 11:36 PM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

What would be the penalty for false advertising?

 

Jun 07, 2009 12:18 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This would say a lot more than those self-serving web pages!  I like this idea! 

Jun 07, 2009 01:49 AM
Jeani Codrey
RE/MAX Corridor - New Braunfels, TX
Director of Opportunity & Agent Development

Hmmm....so the FAT and CARBS might be...

  • Lying
  • Dishonesty
  • Failure to Disclose
  • Incompetence
  • Failure to Return Calls
  • Lack of knowledge of contracts
  • Habitual tardiness
  • Lack of training
  • Arrogance...not confidence!
  • Lack of negotiating skills
  • Poor representation
  • Rudeness
  • Total Lack of Market Knowledge

Good post!!!  You are so right...let's all work toward being lean, mean, real estate machines!!!

Jun 07, 2009 01:50 AM
Sharon Paxson
Sharon Paxson, Realtor® EQTY Forbes Global Properties - Newport Beach, CA
Newport Beach Real Estate

Great post, and really clients should be looking at the labels before they decide to purchase.

Jun 07, 2009 02:47 AM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Not sure if there is much protein in some of the Real Estate agents in my market place, but sure there is a lot of fat that may need to be trimmed... :) or I suppose they will slowly melt away by the slow heat!

Jun 07, 2009 03:40 AM
Anonymous
Scott Rhinehart, Broker (Altus Realty Solutions, Inc.)

Interesting post and comments, Brian.  Though I would like to see "Organic" versus "Processed" on the label, too.  I've worked with some very talented agents on their first transactions that had fresh skills and unique market awareness compared to some "old timers" who thought they'd seen and done it all and acted like it.

Jun 07, 2009 04:14 AM
#25
Kristin Moran
Owner - RE/MAX Access - KristinMoran@Remax.net - San Antonio, TX
San Antonio,TX - Real Estate - 210-313-7397

I like it!! I want one!  I think this would help most folks determine who to work with.  Great idea.

Jun 07, 2009 05:54 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

This states the obvious, but i would disagree with experience. If you have done it wrong for 10 years versus right for 2, i'll take the 2. However, if all of your other criteria is met, then doing it right for a long time is worth something.

Jun 07, 2009 09:24 AM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Brian,

Very nice and I notice that ethical behavior is first on your list.  Usually on a label the first ingredient is the one most used so that would be fitting for sure.

Jun 08, 2009 08:53 AM
Cynthia Tilghman, Realtor® Onslow County NC Home Specialist
Kingsbridge Realty, Inc - Hubert, NC

Brian,
And the label would be on our forehead?  LOL!

Jun 08, 2009 01:55 PM