I have been spending time on twitter learning about its ins and outs and using the site to promote the RedX lising lead, fsbo and web marketing service, with some success.    In my learning about the tool and how it is used to promote your business, it occurred to me that Twitter may be the best lead generation tool in existence for REALTORS.  Where else can you get a real time notice from a total stranger that they are looking for a home?

Imaging being at an open house and getting a tweet from a someone that you don’t know or follow that is driving around six or seven miles away.  The post in your phone reads “shopping for houses today, doing drive by’s.”   Simply by texting them back you can respond and ask them if they need any help, if they would like to stop by and check out your open house, or any number of other appropriate responses. 

So what tools are available to get real time notification that a person in your area is looking for a house?  In my original search, I couldn’t find an application that would perform these activities.  In fact, I was legitimately planning to create the application myself.    However, I did find one application that may do exactly what I was suggesting.  The wild card in the tool is geo-targeting which I am not sure it does.

The Twitter Application is called EasyTweets.  What it does is continually monitor Twitter for a specific keyword and immediately sends you an SMS message with a copy of the text.  From there, you can respond to the person that posted the tweet by SMS or through your standard Twitter activities. 

Here is the link to EasyTweets.  My recommendation would be to set up your account and be very targeted using phrases you know your target clients will use.  Every a fresh lead comes in, respond immediately and get the dialog going