Unsold homes cost builders money, and hence builders are looking at ways of selling homes as quickly as possible by offering incentives. "Builders used up all their construction loan money, and they're sitting on properties. So they can't build any more houses because they've got to sell these first," says Rhonda Duffy, owner of Duffy Realty. In addition to offering 5% to 20% discounts off the asking price, builders are giving away freebies to sweeten the deal. Some of the freebies offered are upgrades and appliances (nicer marble, hardwood floors, microwaves, freestanding ranges, cooktops, refrigerators, and washers), vacations to places such as Cayman Islands and Mexico, and cars such as E-Class Mercedes. Builders are also offering to pay for closing costs, fencing and landscaping, home inspection, and parking and association fees. Brian Lewis, executive vice president of Halstead Property, says buyers are feeling powerful, and they're using the current downturn to get great deals. "They are not necessarily falling in love with homes. They are falling in love with deals," said Lewis.