Attention Sellers: Do you have all the Necessary Ingredients for a Successful Recipe to Sell???
In the past year and half the real estate market as we knew it was turned upside down. In many parts of the country Sellers no longer had the luxury of placing their home on the market and having it almost instantaneously sell.
Jump forward to the present. In order to have your home sell in a reasonable amount of time you need to have a recipe for success. Here is a list of essential and critical ingredients to having a successful home sale. 
- If you are serious about selling you need to have your home in Sellable and Show-able conditions- items that are broken or have been on your "to-do list" for the past 3 years need to be completed. You may have learned to live with that big tear in the middle of your living room carpet or hole in the wall behind the bathroom door, but I can guarantee that the typical Buyer will not be able to and if they do they will expect some deep discounts.
- Make sure your REALTOR® is marketing to Buyers, not towards Sellers. Many agents have a backwards approach to advertising- they advertise to Sellers to get more listings. While this may be a great business strategy for the agent, how does this directly benefit you.
- Instead make sure that your REALTOR® puts your house in front of the most Buyers possible. So where are the Buyers you ask? According to The National Association of Realtors over 90% of home buyers are on the internet. The days of print (magazines and newspaper are dead- a dying means of advertising that have less than 1-3% chance of selling a home-Source NAR Profile of Home Buyers and Sellers 2009).
- Pick an Internet savvy Real Estate Professional such as an e-PRO® Internet Professional. Technology skills and a strong internet presence is imperative for success in this market. Sellers will benefit by having their home advertised where buyers are.
- Does your REALTOR® blog? Blogging is an amazing way to spread the word about your listing and further attract Buyers to your property.
- Choose a REALTOR® who participates in social media. Social media such as facebook, Linked-In, Twitter, MySpace, and Active Rain are great platforms for REALTORS® to advertise your home and can help make your home almost inescapable to Buyers. People now a day are on th
e internet almost constantly whether it be from a computer or even their phone and with "real estate related searches" being one of the most highly searched topics can you afford to not employ a REALTOR® who has a strong on-line dominance?? - Get rid of clutter, clean up your home, and stage if necessary. Think of it this way, for every minute you spend cleaning, de-cluttering, and prepping your home to sell equals dollars in your pocket. In today's busy lifestyle, Buyers want something that is move in ready, not something that they will have to spend lots of time cleaning and prepping. Properties that are in poor showing condition better have a much lower price tag that reflects these issues or they can be looking at some serious time on the market.
Knoxville area Homeowners, if you are interested in selling your property Christine McInerney and Jennifer Halinkowski of Southland GMAC Real Estate's Team McIn-Kowski-Knoxville's Green Team has the recipe for successful home selling down pat. If you are serious about selling pick up the phone, give us a call, and start packing, as we are waiting with all the necessary ingredients for success.
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www.HomesForSaleKnoxville.com
Visit Christine McInerney and Jennifer Halinkowski with Keller Williams Realty on-line at:
www.HomesForSaleKnoxville.com and www.KnoxvilleReal-Estate.com
Office: (865) 694-5904
Christine (865) 237-5289 and Jennifer (865) 621-3658
Mail to: McIn-Kowski@HomesForSaleKnoxville.com
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