I just read a great book by David Baldacci called "The WholeTruth".

My husband, Gene, refers to me as the "Spin Doctor!"  He always says I look for the positive in all situations.  I say if you dwell on the negative that is the course you will follow.  Play negative tapes in your head and that's what will come to you!

In the book "The Whole Truth" there are companies called  PM's (Perception Managers).  They create facts and then sell them to the world as the truth.  The problem is a negative untruth can be established so quickly and spread across the world at lightening speed that no digging by anyone after the fact can make a dent in the public consciousness that it actually isn't truth at all!!  This management of untruths is what can be so dangerous.

A spin doctor spins facts.  There are always two sides in every situation.  You can choose to look at the bright side or the dark side.  You can visualize the glass half full or half empty.  I choose to "spin" the facts on the positive side.  Clients like to work with a positive force; they want answers to questions not excuses.  They want facts that will result in obtaining their goals.  They seek success not the perception of success.