I was a little concerned when I read the "SEOs are Criminals" article.

First question, are you using an SEO company that over-optimizes a website or a web company that practices basic SEO...and does a good job of it?

There are honest SEO companies practicing the policies and guidelines set by Google. Remember that Google can do whatever they want. A business that uses honest seo companies should not get penalized for following the guidelines. Many times so called SEO companies are not really SEO experts, they are simply website programmers doing what they think everyone else is doing and do not realize it was wrong until they get dinged by google and lose an indexed listing or high ranking.

It is quite a chore to correct issues once they are discovered. Its really unfortunate when the business does not know their SEO or website company did something wrong in the first place.