If you leave a comment, Russel will visit your blog and comment.

One of the things that I do as part of my real estate-related businesses (home inspections, HVAC, and pool construction) is have my attorneys keep track of real estate-related lawsuits. I want to know why members of the public are suing Realtors, home inspectors, and other professionals who work in, or on, real estate.

My intent is to make sure that my companies have already put into place business protocols to address the cause of the lawsuit, or to develop those protocols and get them into place rapidly if the cause of the lawsuit is something new, such as when a lawsuit is related to new technology.

Unfortunately, in this litigious nation of ours -- which seriously needs tort reform -- too many lawsuits are frivolous, and those frivolous lawsuits often are what many people call "broadcast lawsuits." It's kind of like fishermen in Third World countries that throw out a huge "broadcast" net and pull it in, figuring that the more territory one can cover with a larger net, the greater likelihood that one will catch something.

Zoey the Cool CatThe same applies to lawsuits. If a Buyer sues his Realtor for anything at all after the close of escrow, I can almost guarantee you that additional defendants will be the other Realtor, the Seller, the Appraiser, the Home Inspector, the Termite Inspector, and anyone else who worked in, or on, the property at the time the cause of the lawsuit was alleged to have happened. The purpose is to cast a "broadcast" net and see who has the best insurance company with the deepest pockets.

Consequently, the more time you can spend with your Clients, establishing that all-important rapport with them, the less likelihood there is that you will be summarily sued if there is a problem. Rather, we hope that they will call you first to discuss the problem and see if everyone can work out an equitable solution without resorting to attorneys and the courts.

In working with my Clients in real estate, I'm always advising them to try to get their personal lives involved. That doesn't mean putting a picture of their exes on their business card with a Target logo on top of it or anything like that. Rather, it means taking your hobbies, interests, and even avocations and using them as part of your marketing. For example, if you play a musical instrument, sing, or simply support the arts, don't hesitate to use musical notes as separation bullets between your name and your company, between your address, the city, the state, and the zip code. Whenever you create bullet lists on your marketing brochures and flyers, make that bullet a musical note. Such can be done with any of your hobbies or interests.

I have had many Clients choose me because they saw my interest in wildlife, or they saw that I disclosed "about me" that I grew up singing and playing the piano and violin. I also have many Clients who have reported back to me that someone chose them because they used something personal about them in their marketing.

I've even had one Client ask me about buying some Zoo photos for her to use. How cool is that? Make it personal. After all, even though you are a real estate professional, you're also in a personal relationship business.

NOTE ***** NOTE

Remember to join the "Inspired By Nature" Group.
We'll be having a contest momentarily.

*****

This week's blog posts (they will open in a new window)

  1. WWW (Wordless Wednesday with Words): Anyone you know? - 6/10/09
  2. Where do you get your energy? - 6/9/09
  3. Is someone you know slithering? Help them out! - 6/9/09
  4. Is everything you try being blocked by someone? - 6/8/09

Last week's blog posts (they will open in a new window)

  1. Life series - 55 posts, various dates, most recently on 6/5/09
  2. Guerrilla Marketing series - 5 posts, various dates, most recently on 5/31/09
  3. How I turned a 20-minute walk into a healthy 3-hour stroll - 6/7/09
  4. SST (Speechless Sunday with Text): East San Diego County's tallest and highest cross - 6/7/09
  5. Points matter, but you still have to answer your phone - 6/7/09
  6. Are you sending a mixed message? - 6/6/09
  7. A Quiz: What's in a (star's) name? - 6/6/09
  8. Thinker's Thursday: Zoey the Cool Cat - 6/4/09
  9. WWW (Wordless Wednesday with Words): SD&R&R - 6/3/09
  10. Tattoos aren't just for people anymore: The Ultimate Tattoo - 6/3/09
  11. Are you a big fish or a small fish? - 6/2/09

Previous week's blog posts (they will open in a new window)

  1. SST (Speechless Sunday with Text): The world's largest rodent - 5/31/09
  2. SST (Speechless Sunday with Text): Baby flamingo at the San Diego Zoo - 5/31/09
  3. SST (Speechless Sunday with Text): It's okay to hide sometimes.... - 5/31/09
  4. Was the United States founded as a Christian nation? - 5/31/09
  5. SST (Speechless Sunday with Text): A meerkat lesson on community support - 5/31/09
  6. Do points matter? Unequivocally, YES! - 5/30/09
  7. Know where your target audience hangs out - 5/29/09
  8. Windows Vista update - 5/28/09
  9. Sometimes it's okay to call attention to yourself.... - 5/28/09
  10. Sometimes we need a little help.... - 5/25/09

Helpful blog posts for ActiveRain newbies (I guess you know they'll open in a new window)

  1. How the system works and working the system, or Active Rain point values that I know about
  2. How to get 500 points with your ActiveRain success story
  3. Do you have some commercials for your business?
  4. Free help for Active Rain newbies
  5. 10 ways to get a featured post at ActiveRain
  6. How to keep people from reading your Active Rain blog
  7. How do you get people to comment on your blog?
  8. Using Active Rain more effectively by finding Power Partners
  9. Quit putting huge, gigantic, monster pictures in your blog. Now! (Help on resizing them)
  10. Using YouTube videos without slowing down page loading
  11. Don't forget to remember how Active Rain supports you indirectly
  12. How to use the Active Rain system more efficiently
  13. How do you choose a subject for your blog posts?

Subscribe to my blog

Need help with marketing? Join the Guerrilla Marketing Tactics Group.

Inspired by nature? Join the Inspired By Nature Group.

Classical music lover? Join the Classical Music Group.

Want to share a good book? Join the Active Rain Book Club

 
This post has been included in California Information San Diego County, CA Information
Post is included in group: Photography
Post is included in group: ActiveRain Nature Station
Post is included in group: ActiveRain Guerrilla Marketing Station
Post is included in group: Great Shots!
Post is included in group: EXPRESS WITH PHOTOGRAPHS AT ACTIVERAIN

10 Comments on It's okay to be personal (slide show included)

JUN
11
159,926 Points 1 Featured Post

It's a scary time for lawsuits, but you are so right about being personal. Great pictures, as usual.

12:08pm • #1

not only is building a relationship with your client important in terms of mimizing the chance of lawsuit, but knowing clients on a personal level makes the transaction so much more enjoyable for the both of you.

12:35pm • #2
213,207 Points

Great to build relationships but sometimes I avoid getting too personal , law suits mount over small things. 

2:27pm • #3
349,551 Points 4 Featured Posts Outside Blog

Hey, Karen - I have quite a few attorney friends that I often go out to eat with, and I rarely fail to bring up the subject of real estate lawsuits and tort reform. Of course, I only have good attorneys as friends, so all of them are for tort reform (at least while they are around me - LOL).

Hey, Xinh - That is so true. It's always more fun to work with a friend than it is a stranger. Make them friends!

Hey, Diane - All one has to do is watch the gazillion judge shows on television to see some of the silly things that cause lawsuits, even among mom and daughter, father and son, etc. Invariably, though, it turns out that mom and daughter had lost contact with each other, quit communicating, quit being friends. Ditto with father and son. There's a fine line between being too businesslike and too personal. It's finding that fine line that makes being in business for oneself so much fun because one can break the rules if one wants to with the boss firing you.

3:08pm • #4
1 Featured Post Localism Sponsor

Hi Russel, long time no talk to.  Love the cat, I just adopted one myself.  I totally agree about the rapoirt, it is necessary and part of my nature.  Also...love the zoo photos.

3:25pm • #5

Hey Russel, very interesting post...I really like the Red Ibis!!

8:46pm • #6
JUN
12
336,486 Points 3 Featured Posts Outside Blog

Lawsuits...ah yes...my sister had a landllord in sunny California...and that was how he made his 6 figure living..suing people...for major offenses...like calling him when he was on the do not call list...desperate, lazy, unethical folks take all kinds of measures to make life legally miserable..blog on...got the sunshine...do ou want it back ?

6:35am • #7
243,586 Points 5 Featured Posts

Russel - First of all, let me tell you I think your slide show is fantastic.  Secondly about the lawsuits.  I am convinced that some folks will sue whether they have a legitimate suit or not.  In the early 1990s, I sold a rural property.  The buyer procured a Home Inspection, a Roof Inspiection, a Termite Report, a Well and Septic System Inspection.

After a few months, the Buyer took my Seller to Small Claims Court.  It seems that the grass over the septic tank beneath a Willow tree had began to get greener, and significant septic repairs were required.

Fortunately, in court, we were able to demonstrate all the inspections that had been performed on the property, and that the Buyer had selected the Well and Septic inspector, and the report had found no defect to the system.  I went along with my client to court.  And I created a summary of all the reports, as well as the reports themselves, and other timeline events during the transaction. 

When everyone finished speaking, I said, "Your honor, during the listing period, and on the day of escrow, the grass was not greener over the septic tank under the Willow tree."  The judge ruled in my client's favor.

3:03pm • #8
349,551 Points 4 Featured Posts Outside Blog

Hey, Myrl - I understand completely. The Buyer/new owner probably didn't know how to take care of a septic system and once it had failed, they needed someone else to pay for their stupidity. Been there, done that on that one.

The problem with "broadcast" lawsuits is that the prosecuting attorney knows that there is no case. If there were, he would sue the person who caused the problem. Instead, he knows that no insurance company wants to get into court, so they will settle out of court, sometimes for tens of thousands of dollars. He with the best insurance loses.

4:44pm • #9
Localism Sponsor Hit Router

The cats  have won me over-- so I concur with your thought!

11:14pm • #10

Leave a response…



(optional)
What does the graphic say?
 
Img_9343 Rainmaker_large

Russel Ray, San Diego Marketing & Business Consultant

La Mesa, CA

More about me…

Russel Ray

Address: 7000-31 Saranac Street, La Mesa, CA, 91941-3315

Office Phone: (619) 341-0173

Cell Phone: (619) 341-0173

Email Me

Tips, tricks, ideas, and suggestions for marketing yourself or your small business.


Links

Archives

RSS 2.0 Feed for this blog

Find CA real estate agents and La Mesa real estate on ActiveRain.