| |
I was thrilled to be featured on the back of Realtor® Magazine, a national trade magazine of the National Association of Realtors®, as the Myers Internet Featured Realtor®. This is the second month for me to be featured by Myers. Needless to say, I am quite honored! Here is a copy of the article below (used with permission). (Active Rain: Contact me for Myers Contact to confirm permission use.) A copy of this can be found on my website at: http://www.myers.com/press/articles/1206_clarkson.htm Thanks to all my clients!! Kind regards, Michael Clarkson  | Tough Market -
Huge Success
How Did This New Realtor Achieve
$3.5 Million In His First Year Of Business?
Myers Real Estate Websites
Call today 1-800-693-7730 and ask for a Free Trial!
http://www.myers.com/ |
My name is Michael Clarkson, and in January 2006, when I entered the real estate profession, the business climate was very hostile. Ongoing interest rate hikes, $3.50 a gallon gas prices, and a nation-leading foreclosure rate in my local Denver real estate market, forced me to quickly identify opportunities, rather than limitations. After making an educated and deliberate choice about where to work, I believe I picked the best in RE/MAX Alliance, and in Dave Heaton, my Managing Broker.
I deploy the best-in-class resources to support my business to leverage my time and efforts. My Myers website is an extremely cost-effective way to garner relocations from outside of Denver, which are my primary source of business. My website is my "virtual open door" for the world to see what I offer.
Although my brokerage and RE/MAX both have outstanding websites, my Myers site gives me the opportunity to brand myself independently. | I market my website's moniker "MileHighHomeHunter," which I think has a nice ring to it. Some of the many means of getting my name into the marketplace are:
Google Ads
Mailers
eNewsletters
Reciprocal links
Real Estate blogging
Hot On! Homes Content
Links to Lenders
Links to Local Content |
I also register and forward other catchy names that I believe the average consumer would use to get to my website. My website, http://www.milehighhomehunter.com/, consistently performs well in Alexa.com rankings. It also competes well with the statewide RE/MAX and Coldwell Banker sites, and has traffic rankings significantly higher than several of the corporate competitor sites. |
| With these three market-leading outlets generating leads for me, the result is an ongoing average of three new, substantial leads per week. My Myers website is a tremendous influence in allowing me to be more effective with my time, my money, and most importantly, my clients. |  | One hundred percent of my clients use my website at some point during their transaction, but I continue to give them personal, attention and interaction, unless circumstances dictate otherwise.I use my website primarily to generate and incubate leads until they are ready to get engaged. |
One of the biggest features of my website is content from a company called Hot On! Homes. This market-specific TV program delivers literally millions of dollars of "travelogue" content to my Myers website.
Eighty percent of my business is derived from my website. My favorite example is a couple with whom I recently worked. After utilizing my site content to narrow their search, the wife made only two trips into town to make a purchase decision. The husband saw the home in person about two hours before closing. They love the home and loved the service I provided. I have already received two referrals from them.
My biggest challenge with my website is that it's too tempting to rely on it as a lead-generation tool. It takes discipline to make it one part of a successful lead-generation strategy. One can never use the Internet to replace face-to-face interaction. It is, however, non-threatening and ideally suited for prospects in the first stages of buying their home. The Internet can help develop a relationship of "virtual trust" with you until they are ready to move to the next step. | I also use my website to send automated, updated listings that match my clients' criteria. However, when a client is "active", I make personal interaction a priority.
I expect to have completed thirteen transactions and about $3.5 million in my first year. I am pretty pleased with that, as it is in-line with my business plan. I have forty-eight prospects for "Year Two," and a sales pipeline of $13.1 million. I feel well positioned as I continue my real estate journey. My strategy for continued success over the next twelve months also includes developing a "strategy for failure," and then making sure I avoid doing anything on that list! As for being successful, my office is a tremendous repository of knowledge. I am always picking the brains of successful people: my managing broker, senior brokers, and new brokers. I glean as much as I can from them, and take Myers training and other courses to increase my knowledge and professionalism. When my clients need my help, I strive to deliver my very best. Visit Michael Clarkson of RE/MAX Alliance at http://www.milehighhomehunter.com/ |
0 Comments on Michael Clarkson - Myers Internet Featured Realtor®
|
|
|
Michael Clarkson
Erie, CO
More about me…
RE/MAX Alliance
Office Phone: (303) 403-2641
Cell Phone: (303) 332-6393
Email Me
Michael Clarkson is a licensed real estate broker in the State of Colorado. He is a top-producing broker, featured in the National Realtor® Magazine three separate times -- showcasing his top-tier lead-generation capability. Michael is a licensed Managing Broker, and a GRI (Graduate Realtor® Institute). He is also a partner in the firm, Cash Path Real Estate LLC. Michael has an MBA in International Business from Regis University in Denver and has worked in Sales and Marketing for 20 years.
 Links
Tags (Tag Cloud)
Archives
|
;)
Links;)
Tags (Tag Cloud);)
Archives