Let’s face it, investment property deals seem to be intellectual situations, not emotional.  But, about 80% of all buying decisions are based on emotional response.  The other 20% is rational. Call it gut reaction, a hunch or just that something special, it is the emotional triggers that motivate a purchase decision.  Logical reasoning just provides the back up.

Every sales situation needs to hit the buyer’s sweet spot.  That is why instructors at Trump University suggest staging for investment properties.  Read full article here:  Commercial Real Estate 101: 5 Ways to Sell an Investment Property in a Tough Market

 

Investment Staging:

·  Creates an emotional connection

·  Showcases potential (that is sometimes hidden)

·  Leaves a lasting impression

 

One investment property can look a lot like the next, or the last 5.  Don’t leave potential buyers just crunching numbers.  Give them something that elicits that emotional response.  The logic is sure to follow. 

Do you have your own examples of this?  Share you thoughts and experiences with me.

 

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Upstage, LLC is pleased to introduce a new service for owners of investment properties.  Our unique formula can stage your property for as little as $99 and will be complete in less than half a day.  Time is money, so upstage the competition today!

 
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10 Comments on Do You Trust Trump? Rational vs. Emotional Buying

JUN
11
2009

Thanks for sharing.  I'll keep this in mind.

 

1:46pm • #1
2 Featured Posts Outside Blog

I love the name for your company.  I have just seen photos of our (co-lister and myself) staged home!  wow it has left impression on my partner and both sellers.  I am doing OpenHouse there on Saturday.  Can't wait!

1:59pm • #2
420,820 Points 13 Featured Posts Localism Sponsor Outside Blog

Pristine and price hold true in commercial, residential and land.  Emotion plays a massive role despite what many investors may claim.  I want an investment piece of land to be cleared and spotless.  Why?  I want the developer to be out on the property and to have his mind ponder at the possibilities. NO PROPERTY I LIST, WHETHER RESIDENTIAL OR COMMERCIAL IS NOT STAGED....and I don't care how nice the place is.

2:00pm • #3
179,056 Points 13 Featured Posts

Sheridan,

This is a really though provoking post.  I am certainly a numbers guy when it comes to investment real estate, but I will also be the first to admit that I like having a "good looking" investment. :)

2:08pm • #4
JUN
13
2009

An, I'm glad staging was impressive.  How did the Open House go?

 

Tim, thanks for weighing in.  I agree!

 

Mark, hope this perspective helps you.

9:43pm • #5
JUN
14
2009

Sheridan: Great post and a the link is a great resource for us to point our hesitant clients to - like him or not, Trump is successful and respected by many!

3:16pm • #6
JUN
15
2009

I agree, Debra.  I hope it earns some credibility for us.

12:41am • #7
556,373 Points 11 Featured Posts Outside Blog

Hi Sheridan -- This is the first post and conversation that I have heard regarding staging commercial properties, but all Net Operating Income being equal, it seems a buyer might be persuaded by these otehr considerations.  Interesting perspective.

7:25am • #8
JUN
19
2009
134,038 Points

In these days of huge inventory and scarce buyers, it's obvious (not just in commercial) that proper staging can make a difference. Especially, as Chris stated, "all NOI being equal." Thanks for the post and link!

1:51pm • #9
JUL
01
2009
3 Featured Posts

I agree. Business people are human too and have the same difficulties envisioning a space as a good working environment as a person has envisioning how their furniture will look in a house. It makes plenty of sense to me.

8:46pm • #10


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Sheridan Corrie

West Linn, OR

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