Internet Marketing for Real Estate: PPC #3

Okay, now that you have some keywords picked out, it's time to go into Google Adwords and set up an account.

Once the account is set up, choose "new online campaign".

When you click on it, a little pull down menu appears and you want to click on "start with keywords"...

When you click that, here is the next screen you will see...

Let's talk about the four red arrows.  The first one is the name of your campaign.  You can just make it something like "real estate".  The second part is the GROUP name and this one is important. 

By GROUP - what Google wants you to do is GROUP similar keywords together into the same group.  for example:

Houses in Seattle

Seattle houses for sale

Both of these keyword have the words "houses" and "seattle" so it would be a good to put them into the SAME ADGROUP.  There's a reason we do this and I'll cover it a little later but it's called "Quality Score".

So we would name our group "Seattle Houses" - the two words that our keyword phrases have in common.

The next red arrow is the language and you can leave it alone.  BUT - the next one is the targeting. 

Now - if you want to advertise Seattle Houses to people in Key West Florida - go for it.  But I am going to suggest you click on targeting and then just choose a 50 to 80 mile radius around your target city.

That'll save you a ton of money because you won't be getting clicks from New York City or Birmingham, Al.

When you click on Change Targeting, you'll see this screen:

and as the red arrow indicates, we want to click on "Custom Targeting" and then fill in your city and state and then choose how far around your city you want your ads to show...

If you like it, just click "done" on the lower left and your campaign setting are saved.

Now we have a campaign set up, with an adgroup targeted for 2 keywords and targeted for 75 miles around our city of choice.

Tomorrow, I'll show you how to put in those keywords and take advantage of Google's exact match, phrase match, and broad match, and then how to create an ad that will result in a higher quality score and a lower cost per click.

Obviously this stuff is not for people who don't want to take action, who don't want more business, or who are going to use these techniques for scams.

Make sure you take a look at THIS VIDEO is you haven't already.

Mark your Calendar for June 30th...  It's gonna be big.  RERF 1.0 release date.

See you tomorrow,

Mike