Normally, Google implements an update and then everyone is talking about it.
This time it's different.
Surprised? I'm not. Google has a long history of implementing major changes before "the holidays". Many think it is planned this way to increase their revenue via PPC. You see, they make algo changes, your site's position slips in the SERP's (search engine results pages) right before the holidays, you can not afford to have this dramatic decrease in traffic to your website right before the holidays (which is the busiest time of the year for both online and offline retailers), so you Pay Per Click (PPC) to guarantee your traffic numbers. Ahhh, but this is mere conspiracy theory and could turn into a book.
Mostly, I am writing this today to inform you of the planned changes and to open up a healthy discussion about Google Base and how you think it will impact the real estate industry (if you don't already know, Google Base incorporates homes for sale much like a Craig's List into their search results above all naturally occurring results, YUCK!).
Okay, okay... some of you are already saying Google Base isn't news. It's been in the search results for months now. To that I say - yes, but they haven't given it a push yet and now they are going for a full shove. Pushing it into our lives right before our eyes.
So, what are your thoughts, concerns or questions about this bold move?