Any well trained athlete will tell you that there is a point where no extra time spent training will make you stronger or faster.  They develop a routine that works and they stick with it.  They are consistent.  They don't change their routine because they think they will dominate the competition by adding an extra hundred pounds to the bar bell or starting running sprints when it is a marathon they are trying to win.

There is a point of diminishing returns with almost any activity we undertake and blogging might be one of them.  I'm a fairly steady blogger.  Usually on Active Rain I'll hit my ten posts a week and I may throw in a freebie post with one of the "wordless or speechless" days if I have a photo that I think merits adding.

This level of blogging brings me a consistent level of leads every week.  The results don't vary much from week to week which is perfect for me.  If I am able to turn one of those leads a month into a buyer or a seller then I'm happy.   Checking my placement on Google and now on Bing shows for my target market this strategy continues to pay off. 

However as you look through Active Rain you see other bloggers who post only once or twice a week who seem to be doing great and others that post 25 times a week.   At what point in the curve do the returns from blogging start to diminish?  Is it at ten posts a week or perhaps at five?  Or is there ever a point that the curve trends downward? 

Blog Posts-is there a post of diminishing returns

So where is your point of diminishing returns?  Do you know at what point your readership passes you by and goes on to the next person?  At what point does Google decide that you might be a spammer and start to lower your page ranking?  Does Bing look at your multiple posts and decide that it is duplicate content?

Anyone in the blogging world done a "scientific" study to determine the answer to this question?

                No Hassle-No Pressure-Just Straight Talk About The Northern Virginia Real Estate Market

If you are interested in learning more about the Northern Virginia Real Estate market including Alexandria, Arlington, Fairfax and Prince William Counties give Cindy Jones and CJ Realty Group, Inc a call at 703-346-2213. 

Military Relocation Specialist serving military families relocating to and from the Pentagon, Fort Belvoir, Quantico MCB and all of the Military District of Washington installations. 

Check out www.varealestatetalk.com and www.cjrealtygroup.com for more information.
CJ Realty Group Woodbridge VA 

Licensed in Virginia



 

 

 
Post is included in group: ABC's of Real Estate Marketing
Post is included in group: Dedicated Bloggers
Post is included in group: Real Estate Tomato Bloggers
Post is included in group: Realtors®
Post is included in group: RE/MAX Active Rain Bloggers

15 Comments on Blogging-Is There a Point of Diminishing Returns?

JUN
13
2009
620,072 Points 61 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Cindy

I'm one of those whose blogs are inconsistent. There was a time when I blogged a lot....but there was a point where I was simply exhausted. So in addition to blogging, I started answering questions --- first on Zillow, but lately, more on Trulia.

Whatever I blog on Active Rain, I also post on Trulia.

And....I'm happy with the results so far. I have clients who literally found me online --- some said they liked that I provided more detailed and indepth answers to questions. Some have specific needs so they googled a topic, and found me that way.

All I can tell you, is that when I looked at the number and percentage of my closed escrows last year, it turned out the 30% of them came from internet leads.

I truly believe that as buyers and sellers search online --- wherever they look, that's where I will be.

 
11:33am • #1
320,877 Points

Good question-I know we all do it for our on line presence.
12:02pm • #2

While I don't have an answer to your question, you are certainly addressing a good question for anyone who desires to manage their work-time efficiently.
12:55pm • #3
1,273,389 Points 2 Featured Posts Outside Blog Hit Router

Cindy

I find the consistency is key, and it is not so much tons of blogs but a consistent amount each week.
3:52pm • #4

Cindy,

Might this newcomer ask how long you were blogging before you started getting those leads?  From your archive to the right, looks like you began March 2007. I see what you mean about steady!!!
5:44pm • #5
1,548,177 Points 167 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Pacita-I also answer questions on Trulia and have had one lead that I am still working with from there.   I have one listing now and a listing appointment next week tied to a specific blog post. Knowing your taget market and how to reach them is important and something that some bloggers haven't quite mastered yet.
5:49pm • #6
1,548,177 Points 167 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Pat-Blogging certainly does build an on-line presence and works better than some websites.  Fresh content is important.  Just how much fresh content is the question I am trying to juggle.
5:50pm • #7
1,548,177 Points 167 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Stephen-there are time management aspects to blogging.  Writing fresh content each week is harder and more time consuming than copying and pasting your old blogs over and over again.  At some point Google is going to stop paying attention to you because all you have is duplicate content.
5:52pm • #8
1,548,177 Points 167 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Tom-your blogs are consistent about your area and they aren't a bunch of repeats over and over again.  That is why I look forward to seeing them and of course keeping up with what is going on in the land of my ansestors.
5:53pm • #9
1,548,177 Points 167 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Irene-I want to say that it was about 6 months when the first lead came in and then it just starting building over time.  My average cold leads per week are around 3-5.  This coming week I have a listing appointment with one and a military buyer who has come in from out of state.  So it takes times to get them to the next step.  You just have to pick your target market and know the right way to keep them interested. 
5:56pm • #10
708,880 Points 39 Featured Posts Outside Blog Called Shot Master

NO but it's an excellent question.  You might only have to post 5 times a week and spend your additional time on another lead generating measure.  Too bad someone doesn't know the answer either.
6:35pm • #11
1,548,177 Points 167 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Lyn-it might be an interesting study.  I imagine some folks like Lenn Harley or Broker Bryant have enough Google juice, plus all of their other efforts, that they could go for awhile and not post.  Who knows but I would guess that at some point their is a diminishing return.  Just don't know what that point is.  I'm to busy to post more than I do so am guessing those that spend all of their time in front of the computer don't have much else going on.
7:03pm • #12
JUN
14
2009
630,441 Points 8 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Cindy, I am very inconsistant right now.  We're taking advantage of the many first time home buyers right now.  Little time to blog.  AHHHH!  To be Lenn Harley or Broker Bryant !!!!
7:31pm • #13
JUN
15
2009
144,830 Points 7 Featured Posts Localism Sponsor

You know, I've often thought about this myself.  All I've ever heard that makes any sense is that search engines always like new content and links to other relevant sites.  Other than that, who knows?  You really have to be a data and math geek to get into the algorithms and the like.  I don't know what BING does but I kind of like it.  It's pretty and has a nice verb form -  just BING me, bay-bee!  :-)
8:15am • #14
JUN
16
2009
296,366 Points 19 Featured Posts Outside Blog

Good point - there have been those out there who blogged so much that they just started to ramble (and I just stopped reading).
8:48pm • #15

Login or register to leave a comment
 
Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (CJ Realty Group, Inc.) Ambassador_large

Cindy Jones-Northern Virginia Real Estate & Military Relocation Services

Woodbridge, VA

More about me…

CJ Realty Group, Inc.

Address: 12804 Marblestone Drive, Woodbridge, VA, 22192

Cell Phone: (703) 346-2213

Email Me

CJ Realty Group Listings



Listings

Links

Archives

RSS 2.0 Feed for this blog