Any well trained athlete will tell you that there is a point where no extra time spent training will make you stronger or faster. They develop a routine that works and they stick with it. They are consistent. They don't change their routine because they think they will dominate the competition by adding an extra hundred pounds to the bar bell or starting running sprints when it is a marathon they are trying to win.
There is a point of diminishing returns with almost any activity we undertake and blogging might be one of them. I'm a fairly steady blogger. Usually on Active Rain I'll hit my ten posts a week and I may throw in a freebie post with one of the "wordless or speechless" days if I have a photo that I think merits adding.
This level of blogging brings me a consistent level of leads every week. The results don't vary much from week to week which is perfect for me. If I am able to turn one of those leads a month into a buyer or a seller then I'm happy. Checking my placement on Google and now on Bing shows for my target market this strategy continues to pay off.
However as you look through Active Rain you see other bloggers who post only once or twice a week who seem to be doing great and others that post 25 times a week. At what point in the curve do the returns from blogging start to diminish? Is it at ten posts a week or perhaps at five? Or is there ever a point that the curve trends downward?
So where is your point of diminishing returns? Do you know at what point your readership passes you by and goes on to the next person? At what point does Google decide that you might be a spammer and start to lower your page ranking? Does Bing look at your multiple posts and decide that it is duplicate content?
Anyone in the blogging world done a "scientific" study to determine the answer to this question?