Tutorial: How to Build a Referral Network in LinkedIn

A number of you have accepted my offer to connect with me on LinkedIn. Now I am able to help them leverage my 2.5 million member network.

Leigh Bates was the first to send me a list of large employers in her area. The tutorial that follows is a demonstration of how I searched my personal network on Leigh's behalf.

Follow along and you will learn how to get much more from your LinkedIn connections.

TUTORIAL

Leigh sent me a list of large employers in her area. I started by searching only on one company name, "American Airlines".

Search LinkedIn

LinkedIn AA Results

Narrow AA Search

Narrow to HR results

LI TXI Recruit Search

LI TXI Results

LI TXI Profile 1

Moving down to the bottom of the same page. . .

LI TXI Profile 2

Get Introduced

LI InMail

LI Google

LI Mathworks 1

LI Mathworks 2

So what have we learned from this tutorial?

How to use LinkedIn's search feature
Careful search and analysis of personal networks can lead to very powerful networking connections.
LinkedIn provides free Introduction support
LinkedIn provides paid InMail direct contact capabilities
Google can uncover many other ways to reach target contacts; it can also provide additional background information on your contacts.

OK, so we've demonstrated how we can help get you to many of the best possible people to have in your relocation referral network; BUT DON'T MAKE ANY CONTACTS JUST YET. Why? Because you only get one chance to make a good first impression.

Be sure to read my next post which will be an interview with a highly experienced, senior level executive/technical recruiter.

You're going to want to use the insight from this interview to help you be sure that you have all your "ducks-in-a-row" before you start making these crucial referral contacts.

Any questions???

Sincerely,

Ray Cobel

P.S. My offer is still open to connect with me on LinkedIn.

Posted by Ray Cobel on 05/30/2007 02:56 PM

Comments (17)

linkedin, networking, marketing, referral, relocation, google, inmail, introduction

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17 Comments on Tutorial: How to Build a Referral Network in LinkedIn

MAY

2007

Ray,

Great information. I have been a member of Linkedin but not used it anywhere to the potential you show. Just need a few more hours in the day...

GREAT POST!!! Please tell me how you did the pink highlighs, I have to know how to do that!

Awesome tutorial. I am still trying to figure out how you made it all make sense, which it did! I just sent you an invite through linked in, I hope we can connect!

Jon

Hi Janie, Thanks for your compliment.

The program I used is called, "Snag-It 8" from www.techsmith.com

I'ts a very cool program. Does lots of neat stuff that can hardly be done any other way.

Hi Jon, thanks for your compliment, and I'm looking forward to connecting with you too!

How I make it all make sense? I don't really know; guess it's magic. All I know is that my specialty seems to be bringing order out of chaos. :>)

Cool information! My head starts to get all tied up in knots thinking about how that works, but I really do think I get it. !l lol I signed up at linkedin and will think about how I'll do my profile this evening.

Thanks,

great information.

This is the most USEFUL post i have read in the time that i have been involved in active rain. Thanks so much and i will see you in Linkedin and ar

do you use deli.cio.us? If not, you could create an Active Rain bookmark tag to share all of the great links...

ok... I'll admit, the post was a little overwhelming at first. I'm really bad about scrolling down to see how long something is before I dive in! But it didn't take anytime at all to figure out - and I'm sold! I even learned a few other neat tricks. Thanks for taking the time to do this-I'm SOLD!

Ray, I have been a member of LinkedIn for some time now, but never really used it much. How do you use it? Are able to build a relationship thru this source or how do you use LinkedIn? By the way, you did a very nice job on the tutorial. Thank you.

MAY

2007

Hi David, you've asked a very good question. So good, in fact, the answer has inspired me to write another Blog post. Follow me there.

Ray

I've been a member for a long time, but haven't used it. I've received requests to link, but discarded most of them, thinking that they wanted me to join, which I already have. Thanks for the additional information.

Hi Sharon,

I see by your Profile (180 Associations) that you certainly have developed your networking skills.

LinkedIn's feature to add:

Your own first level contacts,
Then automatically add all of their first level contacts
Plus add all of their second level's first level contacts

makes it like networking on steroids. So I hope you start accepting those invitations.

My offer is still open for anyone who would like to link with me.

SEP

2007

Wow, Ray! This is absolutely fabulous information. I've been looking for tips on how best to leverage my LinkedIn membership, and you've given it to me. Thanks!

SEP

2007

Ilyce, thanks. Be sure to send me an invitation to connect with you. I'm pushing 4 million in my network now.

Thanks for the information.I will bookmark it and try it later.

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Ray Cobel

Thousand Oaks, CA

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