Do you know how many leads your marketing dollars produced? It is a bit like throwing spaghetti at the wall, not all of it will stick!!!!
One of the ways you can keep track of what is working is a very simple spreadsheet:
Promotion/ Marketing |
Time Frame |
$ cost |
Leads received |
Listings/ Sales |
Commissions |
Cost of transaction |
Evaluation |
Newsletter |
1 year |
$XXX |
4 |
2 |
$XXXX |
$XXXX |
Effective |
Farm Mailer |
Quarterly |
$XXX |
5 |
1 |
$XXXX |
$XXXX |
Met objective |
Magazine Ad |
1 block ad |
$XXX |
0 |
0 |
0 |
- |
Not effective |
Your Virtual Assistant can set this up and keep track of the information so that you will always know the numbers and where your dollars are working.
This is just one of the forms that your online Real Estate Assistant can produce to keep your business on track.
Remember your online Real Estate Assistant is an important member of your Team!
Sharon
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