The listing was priced at $243,156.
If our MLS could provide for cents, it probably would have an additional .78
I don’t know why this type of precision is necessary unless it is a payoff amount or a short sale. Many builders subscribe to this pricing strategy. So do some old "Sweat Hog" graduates.
Frankly I got more questions from my buyer about the price than the photos of the interior. Personally I don’t encourage my clients to use prime numbers for a list price. (Or something that looks like one). As a marketing strategy it may catch the attention of some buyers, but I think it portrays a reluctance to negotiation…. To each their own.
No, the price didn’t kill the chances of it being seen. It just helped my clients in the elimination process. And unfortunately for the seller, it was eliminated.
So my question is: If you have used this pricing strategy in the past or are presently using it, How effective is it considering the present market?
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