One of the prospecting ideas that agents have used so effectively over the years is to send out an e-newsletter to their entire database wishing them a happy 4th of July and providing some tips to help ensure that the day is safe and fun. You could also post these same tips on your blog. Many people know what they need to do, but based on the fact that there are literally thousands of children, pets and adults hurt every year the safety tips are always a good reminder. You can obtain ideas for safety tips just by “Googling” the topic. The SPCA has some excellent tips for pet lovers like, “Never use fireworks around pets! While exposure to lit fireworks can potentially result in severe burns and/or trauma to the face and paws of curious pets, even unused fireworks can pose a danger. Many types contain potentially toxic substances, including potassium nitrate, arsenic and other heavy metals.” The tips don’t all have to be dire warnings. There are some excellent tips for alternate ways to celebrate. For example Lisa Holt, RN, MS offered this suggestion, “Try offering glow sticks as a safer, non-toxic alternative to sparklers this year.” Sparklers get hot enough to melt gold (1800*F). They are not safe in the hands of young children. Another excellent site for tips is the National Council on Fireworks Safety. Their mission is to educate the public. They have many safety tips such as:

• “Always have water handy. (A hose or bucket).
  
• Only use fireworks as intended. Don't try to alter them or combine them.
  
• Never relight a "dud" firework. Wait 20 minutes and then soak it in a bucket of water.
  
• Use common sense. Spectators should keep a safe distance from the shooter and the shooter should wear safety glasses.
  
• Alcohol and fireworks do not mix. Have a "designated shooter."
  

Wherever you find the safety tips (perhaps you even have a few of your own) write up a short paragraph or two, list the tips and wish your database a fun holiday. This is just one more way to stay in front of your past clients, sphere, neighbors and prospects. It lets them know you care.

What do YOU do on the 4th to connect?