One of the many things I enjoy about Twitter is the exposure to things about which I might never have otherwise known, (yes, I admit, I use social media for purposes other than simply to "lead generate" or "drive business" . . . shame on me!!!).
A recent Tweet by @Mashable (Pete Cashmore) alerted me to the Summer of Social Good campaign, running from June through August of this year. This initiative is a push to use the power of social media (Facebook, Twitter, MySpace, blogs, Twitter, etc.) to raise significant funds for four worthwhile charities.
100% of all funds raised will be divided evenly among four charitable organizations:
By spreading the word virally, the goal is to reach as many people as possible, so that regardless of the size of the contribution, even just a few dollars, the sheer volume could generate a substantial sum in a short period of time. It will be interesting to see how effective the program is.
I know it worked for me. I followed the Tweet link to the Summer for Social Good site, clicked the "donate" button (via Paypal, but credit card and check are also accepted), and was then able to Tweet what I had done . . . encouraging others to do the same! Pretty painless.
So, let's see how it works here . . . to make a single contribution to be divided between these four worthy efforts, CLICK HERE, and then be sure to tell others. And, even if you choose not to donate, please help spread the word by sharing the link. http://www.globalgiving.com/socialgood.
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That is really a great use of the social networks. Too easy to think you will donate to something and then push it aside for later. I have not gotten into the Twitter thing yet. Still learning how to use AR.