raised handsWith active real estate listing inventory at all time highs in many of the nations real estate markets, builder new homes inventories offering all types of incentives, and more foreclosures that a kid in a candy store could stand...how are you getting the word out that you have the best listings for sale in your market? I just showed a seller that a new home builder is offering 5% or 3% + a ROLEX watch for agents! That is not mentioning all closing costs, buyer extras and more!

If you  were asked to raise your hand for the best deal only, your hand could not easily been seen. Best price, best product, best terms?  How can a potential buyer notice your listing before the competition's?  With real estate magazines as thick as yellow pages, real estate classifieds sections that come with a guarantee to make even insomniacs fall a sleep...How can you get your message out?  In many markets the listing inventory has doubled over last year.  In many market this seems to be true.  Housing Market Predictor  Please real answer's only! 

PS If you are doing open houses, pack a lunch, bring a good novel, and bring a canteen of water.

 

22 Comments on Have I Got A Deal For You? Getting Your Listing Sold!

Housing Market Predictor  is this a good site? 1st time on there? a lot of info

thanks for your time in advance,

Ray DeLao

05/30/2007 11:16 PM by Ray Delao (Real People Realty)


I just saw a home that was offering at 60" flat screen! You're right, we need to all get get out thinking hats on a come up with something better that 4% to the listing agent!

05/30/2007 11:20 PM by Sandra Williams (Rancon Real Estate)


Ray I thought the site was intresting.  I thought it neat to share.

Sandra You are correct, we really have to step back and ask how can we do a better job?  We all need thinking caps on!

05/30/2007 11:40 PM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


Hello Jim,

You are absolutely right. I am turning down listing for sellers that do not want to offer at least the standard commissions to a buyers agent.

05/30/2007 11:43 PM by Tina Maraj Shah Fullerton Realtor (RE/MAX North Orange County)


Tina  In a buyer's market we need realistic sellers.

05/30/2007 11:45 PM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


Interesting site!  Thanks for sharing, no answers for you, at least not yet!

05/30/2007 11:55 PM by Ana Connell (Exit Family Realty)


Thank you for sharing, I really like the site and I will be sure to bookmark it for future us, thanks

05/31/2007 12:21 AM by Daniel Lowery CNS, e-PRO, Broker/Sales (Coldwell Banker Gordon Co. REALTORS)


I like the comment about the Canteen!  For me, its advertise my butt off.  If that means putting up posts personally on craigslist multiple times a weak, so be it.  Gotta do everything at your disposal to get the home sold...

05/31/2007 12:24 AM by Kaushik Sirkar (Call Realty, Inc.)


It takes creative advertising.  A little tongue in cheek humor gets peoples attention.

05/31/2007 01:10 AM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


Jim, I love that site. Wish it had mentioned Ann Arbor, we tend to think we're an island unto our selves. But, the home prices are dropping here too. What are you doing to be creative in the advertising of your listings ?

05/31/2007 05:02 AM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor)


Ana You are more than welcome. 

Daniel It is a very good site.

Kausik I don't do a lot of advertising.  The Internet usually moves our listings.  There are too many now.  I'm going to try Craigslist.

Randy  I need to try that!

Missy It is a great site. Pricing in a market like this can be like trying to shoot a moving target.  No easy task.  YOu have to be ahead of the curve.

05/31/2007 07:38 AM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


Thanks for the tip on the site--good information there.  We've not had any success with Craig's list but hey, it's free so I continue to use it.

05/31/2007 07:43 AM by Cynthia Tilghman, Realtor® Onslow County NC Home Specialist (Kingsbridge Realty, Inc)


Cynthia Anytime...I still think I will try Craigslist.

05/31/2007 07:51 AM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


I am constantly on craigslist, almost had a property sold week after putting it on the market.  Greedy buyer and Greedy agent it didn't work.  I am offering a one day sale on a property this weekend at my open house 20k under market.  I have also offered a car no success there, no offers, no showings and the home is gorgeous with motivated sellers.  I am looking forward to seeing other responses, I've been wondering if offering mortgage payments for 4-6 months would work.

05/31/2007 08:12 AM by Ava Lugg "Selling Real Estate in Snellville, Grayson and Loganville" (Bridgewell Realty Inc.)


Ava  Thanks I will givbe it a try!  Why not special financing 3-2-1 buydown etc?  Call your loan officer for incentives!  Good luck!

05/31/2007 08:20 AM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


What's wrong with the oldtime approach; price it correctly, make sure it shows well, treat your fellow agents well, and pray.  Has there been a resurgence in sales of Saint Anthony statues (or was it Saint Joseph?).  Don't forget, bury it upside down too.

05/31/2007 04:17 PM by Ed DeChristopher, CRS©,Fredericksburg VA (RE/MAX Supercenter)


Thanks Ed!  It has been said that 92% of all marketing is price.

05/31/2007 04:32 PM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


I've started a farm beyond my database and send postcards each week. I feature a different  listing each week.

Hand adressed and siggy. The front features the property and the back has a little blurb to attract buyers or sellers. I've only started a few weeks ago. Data so far is 4 phone calls for apprx 200 cards. I thought it would work better than that but I'm not giving it up yet. Sellers really like them.

I also create a listing flyer that I leave copies of in our visitors center...pictures make it stand out among the all text menus. And Being with Re/Max I am able to create them the way I want to with my lisitngs so I get control over the ad copy. I've done one set and gotten one call. 

The best response advertizing I got was from www.greenhomesforsale.com

Oh, and I do slide shows for all my listings. IDX compliant and on my web site , www.googlebase.com

and on localism. 

I'm thinking of seeing if the office would like to do a project where we put our listings on a cd and mail them to database.

When the market picks up I figure I will be doing really well ...lol 

 

06/02/2007 09:56 PM by Mary Ann Ead (Southern Arizona Real Estate Company)


Mary Ann you are light years ahead of me.  Several years ago I assisted in setting up a direct target mailing that mailed from the home listed to a radius around the home.  As soon as the listened was entered, it pulled down the data and created the mailing.  It worked very well. When the home went under contract and sold... other cards went out.  Then the company was bought out.

06/02/2007 10:38 PM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


Jim, that could hardly be true....look at that list of knowledge in your tag list. I am, however, happy to be able to share something. :)  I recieve much more than my experience allows me to give her on AR. 

If the compnay was bought out why did those activities have to end? 

06/03/2007 12:32 AM by Mary Ann Ead (Southern Arizona Real Estate Company)


It just did!  Since most of the marketing materials used was mine, I can still use all of it!  They dod not purchase or pay any copyright from me.

06/15/2007 10:11 PM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


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Real Estate Agent: Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)
Jim Crawford ~ Atlanta Real Estate-ABR E-PRO
Atlanta, GA
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RE/MAX Greater Atlanta

Office Phone: (770) 238-0122
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Atlanta real estate broker associate, real estate columnist for www.RealtyTimes.com, real estate speaker. Real estate marketing, Internet marketing for real estate, real estate coaching

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