It's been a bit since I wrote here. We have been so busy at my Real Estate office and with The eHomes Realty Network. Both are going great!
This week, tomorrow (Thursday) actually, I am hosting a webinar on the use of USP's. You have all seen them, they are things such as "If we don't sell your home in 60 days, we will buy it!". I'm not a big fan of some of these as they are all relying on using the fine print. However, there are many USP's that you can use in Real Estate that will get your phone ringing and your website visited.
USP's are a great tool if you are limited on cash. Many of these can be advertised through the Internet or in local classified advertisements. If you can come up with a great USP, you don't need to break the bank to get great results.
A couple of great USP's that have been used over the years...
"If it's not delivered in 30 minutes, it's free!" - This of course was made famous by Domino's Pizza and it's the one line that changed their business forever.
"When it absolutely, positively, needs to be there overnight." - This is the line that grew FedEx.
There are so many great USP's that have been developed over the years. Our goal tomorrow is to help teach our members, as well as those of you who decide to join us, how to come up with your own USP to help drive more traffic and customers to you.
To register, go to: https://www2.gotomeeting.com/register/838640010
Have a fun night!