Thumbs Up on Improving Your Bottom Line

Managing Real Estate Broker with RE/MAX Integrity OR#200608197,CA#01723796

thumbs up to improving your bottom lineI wrote a blog post recently on my experience at a seminar put on by That post struck a nerve with quite a few agents and received over 300 comments!  I was asked by someone in the comments whether I was going to renew my enhanced listing package with when my current hitch expires in July. 

For me it's really a no brainer.  I have never been asked by a client if I use in my marketing and I have NEVER had a sale I can attribute to, so no, I am not going to renew.  Instead, I am going to put that money toward SEO and improving my two blogs and website. 

I have been talking with different professionals in the field and settled on working with Active Rains very own Marti Garaughty, the moderator of, "The Art of Marketing You," group.  I have long been a member and contributor to this group, subscribed to Marti's posts and been a fan. 

My blogs and website do not do as well in my preferred search criteria as I would like and I finally decided that although I probably could learn to do what it takes on my own, I don't want to.  Just learning to set-up my website and blog took me over one year of working 2-3 hours a night, so believe me, I'm over it.  I'm doing well enough in real estate to know when it's time to call in the professional.

Marti gave me an analysis of both blogs and my website for a very affordable price and gave me several options of how to proceed, one of which was for me to make the necessary changes... yuk to that one.  I chose option 2 and 3, which is Marti doing all the work and me do nothing, for again, a very affordable price.

My internet presence and blogging are paying off in spades, in fact, a local website designer, Dave Rhodes, just gave a presentation to our local board of REALTORs and said very positive remarks about my internet presence and blogging efforts (I hope I'm not misquoting you Dave; let me know if I am and thanks by the way).  Dave mentioned that every agent should be blogging.  I see two problems with that suggestion and they are, not everyone likes to write and not everyone can.  Some people would rather eat peanuts our of poop than write; I know this because they tell me that when they find out I blog, so kudos to those of us that are frustrated novelists and are getting our writing fix with blogging, but it's not going to be everyones bag, that's for sure.

However, EVERY agent should have a good internet presence, should do a virtual tour for every listing, should have every listing on the basic websites and should take good pictures.  This just seems to be a no brainer anymore. 

So, no I am not going to renew with, I am going to put my marketing dollars in what I think is a more productive direction FOR ME (please, no hate mail).  If I notice my bottom line is adversely affected, I will write a post stating the error of my ways in dropping enhancements and pay for enhancements once again.  After all, it's nothing personal, it's all about selling my clients home, nothing more. 

If you do not keep track of what generates sales, oh my gosh you need to, otherwise you have no way of knowing if your marketing efforts are effective.  Spend more in the areas that work and discontinue what doesn't prove productive. You'll be glad you did.

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No one sold more homes in Del Norte County in 2012 than Fran Gatti. Put Fran to work for you!


 Fran Gatti

Brought to you by Fran Gatti at  REMAX
No one works harder for you! 
Bus: 707-464-5400, Cell: 707-218-8162
My Blog: Fran's Blog
CA lic 01723796



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Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy has become a racket.  It will actually be nice to see them suffer a little as they lose subscribers...  And they made a mistake tryingt o screw over A|R, too...

Jun 17, 2009 03:30 PM #1
Lisa Wetzel
RE/MAX Realty Affiliates - Carson City, NV

I'll be very interested in watching your progress ... I'm pretty much in alignment with your thinking and this is very interesting!

Jun 17, 2009 03:32 PM #2
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

An interesting perspective.  I don't see how you can go wrong with Marti!  He is so talented!  I can hardly wait to see the "marti-over"!

Jun 17, 2009 03:32 PM #3
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Fran~ I have to applaud you for making a business decision that works for YOU!  I personally feel like is gouging those that choose to have enhanced and featured listings. 

Jun 17, 2009 03:37 PM #4
Fran Gatti Licensed in CA & OR
RE/MAX Integrity - Medford, OR
Managing Principal Broker - RE/MAX Integrity

Marti is the best.  Most of what he's doing will be behind the scenes, but I have no doubt it will affect my bottom line to the positive.  He is a realist and reminds me that the changes we are making will be for the long haul, which is just what I'm looking for.  I want to be as optimized as possible before eveyone else in my market gets on board. yippee

Jun 17, 2009 03:37 PM #5
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Fran, I dropped my enhanced listing quite a number of years ago and have not missed it one bit.  It sounds like you have found what works for you and that is what it is all about.

Jun 17, 2009 04:16 PM #6
Fran Gatti Licensed in CA & OR
RE/MAX Integrity - Medford, OR
Managing Principal Broker - RE/MAX Integrity


We shall see :)

Jun 17, 2009 04:49 PM #7
Matt Listro
National Credit Fixers - Matt Listro - Vernon, CT
Your Credit Repair Expert

Hi Fran: 300 comments - wow that is quite an accomplishment!


Jun 17, 2009 04:59 PM #8
Fran Gatti Licensed in CA & OR
RE/MAX Integrity - Medford, OR
Managing Principal Broker - RE/MAX Integrity


Does it matter that they were all by me?  Haha, just kidding. Thanks for stopping by.

Jun 17, 2009 05:10 PM #9
Matthew Naumann
Exit Realty Charleston Group - Goose Creek, SC
Goose Creek, SC Real Estate Agent


Great Post.  It think some of us lose sight of what is productive vs non productive.  I am sure you will see more business from the optimization of your website and blogs.

Thanks for sharing,

Matt Naumann

Jun 17, 2009 11:29 PM #10
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Tracking your sales and your leads from different sites is the only way to get a true opinion on what is working. I look forward to hearing from you after you have tracked. Most people just throw it against it the wall and hope it and money.

Jun 18, 2009 01:42 AM #11
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thanks for the reminder . Tracking the results of our marketing efforts is important.

Jun 18, 2009 08:53 AM #12
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent!

Good thoughts and thanks for sharing.

WE need to evaluate our spending and the returns of our spending.


Jun 18, 2009 01:02 PM #13
marti garaughty - Montreal, QC
a highly caffeinated creative type...

 hi Fran, re "Just learning to set-up my website and blog took me over one year of working 2-3 hours a night, so believe me, I'm over it.  I'm doing well enough in real estate to know when it's time to call in the professional"...

 It's the same in any industry, our time is better spent doing what we do best rather than wrestling for weeks, months or years trying to figure things out. especially technology that changes constantly. Believe me, I get headaches trying to keep up with this stuff. ;-) Later...

P.S. Thx for the nice comment!

Jun 19, 2009 09:56 AM #14
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Fran Gatti Licensed in CA & OR

Managing Principal Broker - RE/MAX Integrity
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