A point I made on the SEO for Realtors blog was that it'll take a good 4-6 hours a week to do the work to optimize your site for the search engines.
One Realtor who left me a comment there. Here it is:
"Bob,
Thanks for laying out in such simple terms the series of steps necessary to optimize my website. It's clear you know what you're doing.
If I were to devote 4-6 hours to that work, it'd be time I'm taking away from my primary work of selling homes. I've concluded that even if I were to start, I wouldn't be able to maintain that level of work during the prime selling season.
Thanks again!
Ron Bennett"
Good point, Ron. As they said in Cool Hand Luke, "A man's got to know his limitations!"
I said on the SEO for Realtors blog, it'll take 4-6 hours a week for the first month or two to get your site visible enough that you're seeing a substantial uptick in the number of leads coming from your website. After that, it's just regular maintenance - maybe an hour or two a week.
But I'm clear on one thing. SEO work is not for everyone. If you're in one of these classes, don't even bother trying to do it yourself:
- You're satisfied with the number of leads from your site or that you're buying from lead aggregators
- You're busy enough running your RE sales business that you don't need to take on another venture
- You have either inadequate interest or inadequate capacity for technology
I developed that blog in response to a few people here on ActiveRain who specifically asked for how I'd achieved the results I have with my own website devoted to Cincinnati Home Buyers - 18 leads in May; and 16 so far in June.... after a grand total of 47 leads in the prior 3-1/2 years. My ongoing objective is to work only leads from my website (and referrals of course). This will allow me to devote even more time to Internet Marketing - of real estate and a number of affiliate products.... to build a residual income that takes very little effort to maintain.
So, it seemed clear that some people were ready and willing to do what it took to bump up their lead volume. That's who I devoted the blog to.
If the idea of increasing the number of leads from your website appeals to you, though, I'm toying with the idea of helping a few other Realtors do the work on a "for-hire" basis. I've spent over $2K in the past with SEO firms and not gotten any substantial results from it. If I decide to do this, I'll have to figure out some hard results that we'll agree to in advance of any money changing hands.
Let me know if there's any interest among ActiveRain members in doing this, OK?
To your wealth!
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