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Heather Joubran featured in The Wall Street Journal for her First Time Buyer Expertise

By
Real Estate Broker/Owner with LemonTree Realty

A few weeks ago I was approached by a reporter Amy Hoak who had done a google search on First Time Home Buyers and she felt by reading my information that I was knowledgable about the topic. We scheduled a time to speak and she conducted an interview. I am proud to say that I was featured in last Sunday's Wall Street Journal and had the closing statement.

Please read the article below, it's very helpful for those thinking about selling to First Time Home Buyers in the Orlando area.

A federal tax credit of up to $8,000 is nudging many Americans into buying a home for the first time -- good news for those trying to sell one.

Still, selling a home isn't easy in most markets today. To get the typical first-time buyer to bite and submit an offer, a house has to stand apart from the competition -- and there's a lot of it, including foreclosure homes that are selling at hefty discounts.

One big thing working in favor of the traditional seller: A lived-in, maintained home is easier for buyers to imagine themselves living in than a vacant foreclosure. That has great appeal for someone buying a home for the first time, for practical and financial reasons

"First-time buyers are skeptical of buying homes that need improvement. Sellers certainly don't need to remodel the kitchen, but they want to make sure that their home showcases very well," said Eric Mangan, a spokesman for ForSaleByOwner.com.........


While foreclosures that are in severe disrepair can be a huge turnoff for a first-time buyer, some banks will make improvements to their foreclosure stock, fixing them up so that they meet FHA standards and a buyer's needs, said Chuck Whitehead, of Coldwell Banker Associated Brokers in Southern California. These homes can be stiff competition for the rest of the for-sale inventory.

Never fear; there are still ways to outshine other homes on the market. Assuming you've priced the home correctly, here are five ways to lure a first-time buyer:


1. Maintain and stage.

A home that has been taken care of throughout the years will offer a stark contrast to a vacant, empty foreclosure. "If someone is living there, the landscaping is not dead," Mr. Whitehead said. "There is warmth in the home," and that can go a long way in selling a property. "It's all about the emotion, of having the ability to see what they can have."

As with any home, a fresh coat of paint, decluttering and the removal of unpleasant odors can go a long way to making a good first impression. But be careful not to over-improve the home, because the investment might not be worth the cost.

2. Mention that you'll help pay closing costs.

Whether it's in the marketing material or in the listing, this could be an extra motivator to reel in a buyer. Generally, there's a good chance they'll ask for closing cost help anyway, but it might pay off to be proactive and offer it at the beginning, said Heather Joubran, a real-estate agent with Re/Max Central Realty in Lake Mary, Fla.


If rising mortgage rates have your buyer spooked, consider paying mortgage points to bring the rate down, Mr. Mangan said. But consider a buyer's timeline for staying in the home before deciding if this is the most effective way to help; paying points generally makes sense for those staying in a home for more than a few years.

3. Offer a home warranty.

First-time buyers are often coming from a rental, and they are used to calling a landlord when there's a problem. To help them more easily transition into homeownership, provide them a warranty that covers major systems when problems arise, Ms. Joubran said.

4. Offer a buyer mortgage protection.

In some cases, it might make sense to address buyers' fears by purchasing insurance so they can keep up with their mortgage even if after losing a job. Coldwell Banker has such a program through its parent company, Realogy.

Basically, the plan will make several months of mortgage payments in the event that the buyer becomes unemployed. "There are people with secure jobs who are still nervous. This can give them just a little more comfort," Ms. MacKenzie said.


5. Don't snub low offers

Buyers know prices have fallen, so they're being aggressive in their offers -- sometimes extremely aggressive. But even if they come in with a shocking lowball offer, don't scoff at it.

"My rule of thumb is every offer deserves a counteroffer," Ms. Joubran said. "At least counter them back. It gets the conversation going."

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Heather Unger, GRI, NRBA, CLHMS, CDPE, WinDs

RE/MAX Central Realty

www.HeatherTheRealtor.com     (407) 810-6304

Our Team Specializes in Luxury Real Estate, First Time Home Buyers, Short Sales, Bank Owned Real Estate, REO & Foreclosure Properties

Servicing Real Estate Needs in: Lake Mary, Longwood, Winter Springs, Sanford, Altamonte Springs, Oviedo, Orlando, Downtown Orlando, Thornton Park, College Park, Winter Park, Maitland, Windermere, UCF, Lake Nona, Baldwin Park, Apopka, Ocoee & Winter Garden

 

Comments(9)

Jamie Dumaine-Russell
RE/MAX Alliance - Branford, CT

Heather - Congratulations on being featured in the Wall Street Journal last Sunday.  Great article!!!

Jun 20, 2009 11:25 AM
Eric Reid
Renaissance Realty Group of Keller Williams Atlanta Partners - Lawrenceville, GA

great advice I will be passing it along.. My sellers need to hear the message from several places.

Jun 20, 2009 11:29 AM
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

Congratulations!!!

Jun 20, 2009 11:52 PM
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Heather...

Way to go ...it's the power of the post!

Featured in the Group "Whacked!!!"

Jun 20, 2009 11:59 PM
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee 423-677-6677

Heather,

Great post.  Good advise for sellers.

Jun 21, 2009 01:14 AM
Lisa Spalding
Casa Latino Four Corners, REALTOR, CDPE - Longwood, FL
REALTOR, CDPE

Awesome!  Cool post.  :)

Jun 21, 2009 11:37 AM
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Heather, Congrats and you make some great points.  Especially the one about snubbing low offers.  I just made an offer where my clients did a bit of a low ball but I put on my smiley face and presented it.  The other agents gave me a gasp first and so I told her well please have your clients counter.  She did and today we have an executed contract.

Jun 23, 2009 02:49 PM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Good for you, Heather!  It's always fun to get a mention in one of the big ones, and the Wall Street Journal is about the biggest!

Jun 24, 2009 01:19 AM
Mark MacKenzie
Phoenix, AZ

Heather that is awesome - congratulations!

Don't be afraid to use this now in your marketing efforts. :)

Jun 24, 2009 01:49 AM