About 2 years ago I decided not to take listings that would not "bow" to my pricing expertise. After all, I am the professional know-it-all who every seller needs to sell their home. Guess what - I had very few listings then. What I failed to realize is that you can never get sellers to reduce their price if you don't have their listing. Now, I don't take listings that are way over the mark. But if the sellers need to satisfy themselves that what I am saying is true then I take their listing at a higher price and let them go through the (painful) process of reducing their pricing until they sell. I always send them current comps of other homes that go into pending and sold that compare to their home. Then they see for themselves why their home is not also getting an offer. I have come to realize that a listing is a process and not a quick destination. And I have had sellers thank me that I did not try to shove a very low price on them just to make a quick sale. These same sellers have told me that the reason I got their listing was because I listened to their needs and was patient with them. I know it is hard for agents to have patience with demanding sellers but a little goes a long way.
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