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Do you make a difference?

By
Real Estate Agent with Northwood Realty Services

 

I  saw a flyer put out by an agent that read  " Buy a house from me and Feed the Poor " 

What he was proposing that  he would donate a certain percentage of his commission toward the purchase of food for the local food bank.  

We often see and hear about agents donating to favorite charities.   National attention has brought an awareness to volunteering and helping in some way those less fortunate. There are many groups that bless others by volunteering

  • Private fund raising groups
  • churches and church groups do
  • individuals  take on the challenge and devote their time

 

There are as many charities as there are reasons  for individuals to choose do these acts of kindness

now the question ....... How do our brokerage firms contribute to the community?  or do the agents make a personal individual choice?

In my area of Lawrence County our Board of Realtors sponsor a few events throughout the year for the  local charities ,

  • An annual golf outing
  • Night at the Races.
  • members have volunteered  for Habitat for Humanity in New Orleans,
  • The board  awards a  $ 500 Scholarship to a graduating senior  for the winning essay

                                                             " What my community means to me "

 

I am not sure of the  charity practices of the various companies in my area ....but I am aware of two. I don't have the entire detail of the following project but.                                                                    

A competing brokerage has as an individual  office, very popular  project  titled a " Chow  Chow "  The agents prepare and donate the food to a pot luck style, buffet luncheon.  They charge the public for the meal ticket and all the proceeds are donated to their sponsored charity. The office  is a large office and since the food is donated the profit is all clear.  Each office has their own " Chow Chow "  over the years they have donated thousands of dollars  to charity.  The agents pull together, under the advisement and direction of their company, with the end result of doing good for some one else less fortunate

 

 

 

My company  ( I know in detail ) Northwood Realty Services based in Pittsburgh has 35 offices in Pennsylvania and one in Ohio, .what we do as a group effort also contributing,   thousand and thousands of dollars to charities

At our yearly Fall, Northwood   Company Convention all the offices  are responsible to donate a gift basket to be delivered  the morning  of the convention.  They are displayed  on tables, and tickets are sold at a silent auction.   At the end of the convention day, winners are drawn.

This baskets create  a lot of oohs and awes.....People wait in line to buy streams of tickets hoping they are the lucky draw.

The baskets are beautiful and all different some baskets have as much as $200 $ 300 to  $500  worth of merchandise...everything from scratch off lottery tickets to gift card baskets  to Steeler and Penguin baskets. ( tickets and  signed memorabilia and collector items )

 It is total  fun for everyone and a ton of money made for charity.  Our company matches the amount brought in by the baskets. 

Therefore doubling the amount of the effort.   Again a group effort that pays off big and everyone wins .  Since one of my former businesses included a gift basket business...guess who is in charge of creating the basket?

Our small office has a group of generous givers and donated a value of both these  baskets around $ 250.

We all are aware of the importance of helping others...we do it all the time in our Industry.  Do you have any suggestions

that you are willing to share?  It may just be the spark that inspires more giving and the awareness of volunteering and fund raising to help the unfortunate

Reindeer sleigh basket 2007Gourmet food for A Christmas Party + cashier check

 

 

 

 

Old World  Santa centered on wreath contains gift cards,scratch off lottery tickets  and cashiers check  2008

 

New Castle homes  homes for sale       ..click here

Comments(3)

Todd Clark - Retired
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

My brokerage doesn't support local events, but I coach, read and support kids in anyway I can with as much time as I can. I think kids our are future and I want to help them get the best start they can.

Todd Clark - www.LivingBeaverton.com

Jun 23, 2009 07:42 PM
June Lewis
Northwood Realty Services - New Castle, PA
Realtor Northwood Realty - New Castle,Pa Lawrence Co 7247304571

Hi Todd Thanks for you comment. There is so much that agents do on a personal level to make a difference in the lives of  others. Our Industry demands a lot of us, yet agents find the necessary time to do their part in society.  We are indeed the silent,

song heros.  When the big Brokerages jump on the bandwagon it becomes a collaborative " family effort " that can make an impact of everyone involved.

Jun 23, 2009 11:06 PM
Not a real person
San Diego, CA

That's called "cause marketing," and it can be very effective, especially if the cause is a large one and you let the cause people know that you're marketing for them. They then remember you when they need your services, and will refer you whenever possible.

Jun 24, 2009 04:04 AM