This home was listed for a year.

When the listing was renewed, I was called in to consult on the Home's presentation. My job was to advise on the things that were undermining the perceived "value". I went through the entire house, itemizing points per room that could be inexpensively addressed.

The homeowner didn't agree with a word I said. The only action they appear to have taken was to take out the vast tree in the foyer, and repaint the master bathroom.

I'm not the slightest bit offended that my advice wasn't taken. It's a free country, and when you are vested in your own taste, you think everyone who disagrees with you is wrong. You'll just wait for the right person to come along. Perfectly understandable. There's a cost associated with that line of thinking, though.

What is the cost of not presenting your home with the broadest appeal, styled by a professional?

In this case it took them 144 MORE days on the market, after the home had been listed for a year prior. And, it closed $175,000 lower than the list of $1,625,000. Here's the house. What would you have done differently?

______________________________________________________________________________________ Juliet Johnson Staging offers property presentation styling to appeal to the broadest range of buyers. with more than 7 years home staging nj, JJS specializes in the $1 - 3 million luxury suburban homes. Our latest stats:- 50% of homes sold or under contract in Watchung, NJ since Janaury 1, 2009 were staged by Juliet Johnson Staging.