Kay, Who Writes Irresistable Words...
With over 150K members, we are like a medium size city, and in a city of this size it is easy to live next to someone and never meet that someone, and never hear about this someone.
As real estate professionals, we usually have the knowledge of the areas we serve to the point that we have the sixth sense of this area. So that when the Buyer calls, we do not need to tell her/him that we would pull the information off the MLS and would call them later.
But will this call come? Are we sure that it will come, and that we have done everything that our phone rings? We complain that business is slow, and buyers are sitting on the fence, but the truth is that if we are not closing, someone does. If our phone rings on big holidays only, someone else's phone is hot. If that were not the case, everyone would be in the same situation, but this is not true. Some are leaving the industry, some are barely surviving, and some are dong well. And believe it or not, some are doing phenomenal.
We are complaining that the buyers are sitting on the fence and we can't get them to listen to us. It is very frustrating. But are we using the right words? Are we touching their hearts?
Kay Steele Faulk knows how to do it. Because this is exactly what she is doing for living. Writing irresistible words.
I like how she writes, and I like her decency and class. She is not pushy, not overly aggressive, but she sure have great talent, skills and experience. I am surprised that on AR she is not followed the way I thought she deserves. There are not many comments on her blog. And I thought that we might be missing on a good opportunity to follow someone who really knows what she are doing. And I thought that if I can sort of introduce her to you, guys, you would not be disappointed. No kickbacks are involved, and she does not even know about this blog post (but I will send her the link after posting).
I am sure that many of us could greatly benefit from using the right words. But we are all gurus, and rarely see where we are missing, and rarely understand what we do not do right. And I am not the exception.
On one of Kay's blogs I ran into this video, Historia de un letero (A story of a sign). I simply could not resist the temptation of putting it here for you. Watch it, you will enjoy it immensely. It is in Italian, and the sign says "Have mercy. I am blind". Look closer at this guy with the attache case. This is Kay. She may look different, but this is what she does.
I bought her 5-letter series. As everything in this economy.... at deeply discounted price. And if this will make my phone ring only once, it is a heck of a deal.
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