I ran across this and wanted to share with you all.  This is the essence of what our customers mean to us!!!

Customers are the most important people in our business. 

Customers do not depend on us, we depend on them. 

Customers never interrupt our work, they are our work. 

Customers do us a favor when they call; we don't do them favors by letting them in. 

Customers are a part of our business, not outsiders. 

Customers are flesh-and-blood human beings, not cold statistics. 

Customers bring us their wants; we fulfill them. 

Customers are not to be argued with. 

Customers deserve courteous attention. 

Customers are the life blood of this and every business. 

Customers are who we are when we are not working (So let's treat them the way we want to be treated ourselves!!) 

All of these guidelines are saying the same thing:  Concentrate on the customer.  You can't make many catches if you take your eye off the ball.