Do You Want To Sell The House Or Do You Want To Be Comfortable?

By
Home Stager with Sharon Tara Transformations

Selling a house can be a stressful process.  Preparing a house for sale is a lot of work.  Living in a house for sale can be very inconvenient.  You may have to rearrange the furniture or even worse, move your favorite recliner to storage. 

 

If you want to sell your house, here's the first question you need to answer:

What's more important to you -  that you be comfortable in your favorite chair or that you sell quickly without having to reduce the price?

 

prt foodI find it quite amusing when sellers take a firm stand, arms crossed, a look of defiance on their face, and refuse to remove the giant TV from the master bedroom  because they just can't give up watching  TV from their bed. 

Or, they refuse to move the monster bag of dog food from the kitchen to the garage, because it would be too inconvenient to store it out there.

I actually had a seller look me in the eye and say it would be "disturbing to their routine" to have to remove their personal products from the shower on a daily basis.

 

If you believe that it's your right to live in your house comfortably and that buyers will just have to see past your stuff, and you have made up your mind that you will give this "staging thing" a try, but only under your terms, then this message is for you:

It doesn't matter to me how long your house sits on the market.  I'm not making the mortgage payment or paying the taxes.  I get paid for my consultation and get the same amount regardless if you sell tomorrow or a year from now. 

I am here for one reason only, to tell you how you can make your house more appealing to buyers, which will help you sell faster and increase your odds of making more money.  You can follow my advice or choose not to.

  We are on the same team.  We both want the same end result.

  You are the one who is going to lose or gain depending on the outcome! 

 

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Maureen Bray Portland OR Home Stager ~ Room Solutions Staging 06/24/2009 05:20 AM
  2. Ginger Foust 06/24/2009 09:06 AM
  3. SHARON CHARBONEAU 06/25/2009 05:03 AM
Topic:
Home Selling
Location:
New Hampshire Rockingham County Portsmouth
Groups:
Stage It Forward...
Posts to Localism
Club Chaos
Advice for Sellers
Tags:
home staging
nh home stager
new hampshire home staging
advice for nh sellers

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Rainmaker
784,683
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Sharon, don't hold back -- tell us what you really think!  This should be required reading for all unmotivated sellers!

Jun 24, 2009 05:03 AM #2
Rainmaker
1,803,624
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Connie:  Yes, I was following you around yesterday!  I used "TV" instead of "couches" to protect the identity of your client.  I hope you did better with your seller than I did with mine!  Thanks for validating my frustration!

Maureen:  I don't think you really want me to let it all out...this should do for now.  I do feel better!  Thanks for the support!

Jun 24, 2009 05:13 AM #3
Rainmaker
359,850
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

YES, YES, YES!!!  Now how do I get this message out to my local market.  First I will reblog to localism and, with your permission Sharon, put this in my next newsletter to agents.  They won't like it because they only tactic they seem to know is price reductions.  I couldn't have said it better. BRAVO!

Jun 24, 2009 09:04 AM #4
Rainmaker
795,402
Debbie Walsh
Shahar Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Sharon I have a great idea.  You need to start doing little mini videos.  This way when we sit down with sellers we can pull one out-pop it in the old dvd player and let you lay it on the line for us.  Whatcha think?  LOL

  

Jun 24, 2009 11:06 AM #6
Rainmaker
114,705
Sheila Kennedy
J29 Project - Rochester, NY

Couldn't have said it better myself Sharon.  It is rather amazing to me how many people say those words and look just like that as you walk through with them.  Shout it out and keep it going!

Jun 24, 2009 12:57 PM #7
Rainer
332,782
Irene Kennedy Realtor® in Northwestern NJ
Weichert - Lopatcong, NJ

Sharon,

The first few times I brought an excellent local stager into my listings, I paid the reasonable "initial consultation" fee.  Thought it was a good marketing expense.  But then the sellers acted like the folks you describe.

Got smart - Now the sellers pay the stager or don't get one in.  When they have paid, I find they are MUCH more likely to implement the great ideas.

Jun 24, 2009 01:09 PM #8
Rainmaker
1,803,624
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Ginger:   Thanks for the "reblog" and yes, you may use this for your Newsletter.  I'm so appreciative of your enthusiasm!

Vivian:  There is a lot of sabotage going on out there on the part of the sellers.  Too bad, they can be their own worst enemy!

Debra:  Interesting!  I appreciate your confidence in me!  Thanks so much for the great comment!

Sheila:  I had three in a row and I just couldn't stand playing nice another minute.  A girl can only hold that stupid smile on her face for so long without snapping!

 

Jun 24, 2009 01:21 PM #9
Rainmaker
1,803,624
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Irene:  I absolutely agree with you!  When they pay for it, they appreciate it more, and they take it more seriously.  I always recommend to Realtors that they suggest staging and only pay for it as a last resort or a way to win a listing.

Jun 24, 2009 01:23 PM #10
Rainer
62,148
SHARON CHARBONEAU
UPSTAGING YOUR HOMES - Sechelt, BC

Hi Sharon,

Great blog!!!  Maybe we should use hidden cameras like one of the HGTV shows and let our clients hear the negative comments about the item they are so adamant should remain unchanged.

My favourite client comment so far was, "I don't like the colour, you are going to have to re-do it".   The realtor viewings were the next day and the painter had come on very short notice and was fighting cobwebs while she painted, even tho I had run around with dust cloths and a broom to try to get rid of them.  We could not believe her attitude.

She had approved the colours I reviewed with her only the day before; however I had to take her aside and remind her for the umpteenth time, "This is no longer your home....."  She finally got it after the house sold within a week of the staging and she was settled in her new home.

AND Yes, I agree the homeowners should pay for the staging consultation: this generally guarantees more interest and a stronger commitment to accept recommendations for change.

However, to return to the subject that has most stagers stumped, if the homeowner pays for the staging consultation, why do realtors have reservations or no interest in staging their listings?

Jun 24, 2009 02:16 PM #11
Rainer
58,686
Laurie Calhoun
Gloria Home Staging, Inc. - Winter Springs, FL
Seminole County FL Home Stager

Oh, what a great post! And so many good comments, too! Sometimes I feel like I'm in the midst of a complete breakdown of common sense: home owners who are paying for staging, but unwilling to follow the stager's advice, and Realtors who won't be paying for staging, but don't give their clients the opportunity to choose to get a stager's expertise. Is there a solution?

Jun 24, 2009 02:33 PM #12
Rainer
18,518
Peg Prather
Vancouver, WA
Vancouver, WA

Laurie asks the question: is there a solution? Yes, the people who cross their arms and refuse to participate in their own home sale will lose out to those who "get it" and who follow the advice of their stagers. The unstaged homes just make our staged homes look even better! Our smart clients "win!"

Great post Sharon. I've sold many of my own homes over the years, and guess what, it IS inconvenient! But here's a little secret: the sooner it sells, the less inconvenience for you! Buck up and stage people!

 

Jun 24, 2009 02:53 PM #13
Rainmaker
270,923
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Oh my I needed you with me today!  I had a client tell me when I arrived-I've been relocated, lived here 16 years and I am not updating anything.  I guess I will just send him your blog-thank you darling!

Jun 24, 2009 06:28 PM #14
Rainmaker
140,919
Michele Rose
Rose-Colored Staging - Mount Holly Township, NJ
Burlington County Home Staging & Redesign

Love this blog, Sharon!  You've definitly struck a chord-- we've all been there.  Thanks for saying it!  I have found I have a much easier time if I acknowledge that:

1.  The seller may not make sense to me but they probably do in their own head.

2.  I am the truth-teller in their home-selling process. 

3.  If I do my job and tell them the truth, THEIR decisions will determine if and when their house sells.

 

 

Jun 24, 2009 08:00 PM #15
Rainmaker
1,803,624
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Sharon:  The fact that it sold within a week of staging is the best reward you can ask for.  She would have blamed that color on the fact it wasn't selling, otherwise!

To answer your question, I'm not sure why Realtors are hesitant to suggest staging.  I often think it is that they are threatened by it somehow.  Is bringing in another "authority" somehow diminishing of their expertise?

Jun 24, 2009 11:36 PM #16
Rainmaker
1,803,624
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Laurie:  Your choice of words, "breakdown of common sense" is perfect!  All stagers have been there.  More education of Realtors and sellers is still needed.  It's exhausting and frustrating, but we will eventually get there.

Peg:  So true!  If everyone staged, it would be much more difficult to stand out from the competition.  The non-stagers only help our staged homes to shine even brighter!  If not being inconvenienced is so important to them, they need to realize they have the power as to how long this process will take.

Cathy:  Exactly the attitude I was talking about.  Didn't you just want to say "well great, stay here another sixteen years.  It's fine with me!"  He is probably leaving the mess to a relocation company and is lucky enough to have a company that is paying for his move.  Why were you even brought in, in the first place, if he doesn't want the advice?

Jun 24, 2009 11:45 PM #17
Rainmaker
1,803,624
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Michele:  This attitude is what we need to keep ourselves sane.  We have to just accept these facts.  I like the term "truth teller" and will remind myself of this in the future!  Thanks.

Jun 24, 2009 11:47 PM #18
Rainmaker
172,514
Cynthia Bartch
Home Stager/Property Stylist & more! Granville, Ohio - Granville, OH
Redesigned Spaces; All Round Nice Gal

Well another gem blog from you Sharon, Woo-Hoo!!!

I gotta agree w/ Vivian above if the client isn't vested in the sale of their home then you can forget about them taking staging advice.

Jun 25, 2009 12:42 AM #19
Rainmaker
1,803,624
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Cynthia:  Thanks!  It's all up to them and just how much effort they want to put into it.  They hold the results in their hands, we can only advise.

Jun 25, 2009 01:03 AM #20
Rainer
62,148
SHARON CHARBONEAU
UPSTAGING YOUR HOMES - Sechelt, BC

Sharon,

I am re-blogging your article.  It is succinct and right on point!!

I think we all know change is threatening to most people ; add in the emotional ties the sellers often have with a home where they have raised their family and realtors and stagers are dealing with what we referred to in mediation as positional thinking.  They are locked into their mindset, despite facts that make their position illogical.

With the difficult client who wanted the colour changed I had to bite my tongue - hard!!! - and do a reality check with her.  I was more assertive with her as she was a Sweet Adelines chorus colleague and time was running out for her with the realtor tours happening the next day.  I told her there was no time to cater to her and she had best trust the professionals and go to chorus practice, 'cuz if she stayed home with her negative attitude we would probably leave.

In this scenario, the realtor, another chorus colleague was thrilled with the changes I accomplished in a very short time frame and appreciated the fact that I had made her job far easier.  

I guess we just have to keep doing what we do best, proving to the  as yet unpersuaded by our actions that staging sells homes faster and often for more money.  They are not "hearing" the words, regardless of the marketing strategies.

 

 

Jun 25, 2009 04:59 AM #21
Rainmaker
1,803,624
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Sharon:  Thank you so much!  Every once and awhile I find it easy to put my feelings into words.  Most of the time it is a real struggle.  This was an easy one.  I appreciate the re-blog!  It sounds like you handled your situation perfectly and the realtor was very lucky to have you on board!  Sometimes our job involves talking people off the ledge and I think you may have a talent at doing just that!

Jun 25, 2009 05:44 AM #22
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Rainmaker
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Sharon Tara

New Hampshire Home Stager
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